How to Find a CMO | Ep. #627
In episode #627, Eric and Neil discuss how you can find a CMO. Tune in to hear what you should be doing to grab your next successful CMO. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Find a CMO [00:33] They get hit up all the time for people looking to fill this position, but it is the hardest position to fill. [00:55] Tap into referral networks. [01:05] When Eric was hired at Treehouse, he was referred in. [01:27] Don’t just hire a CMO, have someone prove in a lesser position that they can deliver results for you. Have people work their way up. [02:55] Instead of having a CMO, just make the marketing department work together to guide the mission. [03:41] Contingency firms whose focus is on hiring executives is another way to go. [03:48] They will cost you a lot of money, but will deliver on the mission. [04:34] Org structures are different now, so it changes how you can operate. [04:38] To recap: referral networks work, contingency firms work, having NO CMO works. [04:48] That’s it for today! [04:50] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Episoder(3246)

Neil & Eric's Biggest Lessons from the First 100 Episodes of Marketing School | Ep. #110

Neil & Eric's Biggest Lessons from the First 100 Episodes of Marketing School | Ep. #110

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The Pros and Cons of Having a Wikipedia Page | Ep. #109

The Pros and Cons of Having a Wikipedia Page | Ep. #109

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How to Get More YouTube Views | Ep. #108

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How to Take Advantage of Untapped Ad Opportunities | Ep. #107

How to Take Advantage of Untapped Ad Opportunities | Ep. #107

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15 Nov 20169min

How to Fix Your Slow-Growing Blog Traffic | Ep. #106

How to Fix Your Slow-Growing Blog Traffic | Ep. #106

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How to Use Mobile-Based Pop-Ups without Getting Penalized in Google | Ep. #105

How to Use Mobile-Based Pop-Ups without Getting Penalized in Google | Ep. #105

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13 Nov 20169min

7 Creative Email Hacks That Will Help You Generate More Sales | Ep. #104

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In Episode #104 Eric and Neil list the 7 creative hacks you can use to help you generate more sales. Listen as they drop serious knowledge bombs about the tools and hacks you can employ in a business ...

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How Many Links Does Your Website Need? | Ep. #103

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