How to Find a CMO | Ep. #627
In episode #627, Eric and Neil discuss how you can find a CMO. Tune in to hear what you should be doing to grab your next successful CMO. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Find a CMO [00:33] They get hit up all the time for people looking to fill this position, but it is the hardest position to fill. [00:55] Tap into referral networks. [01:05] When Eric was hired at Treehouse, he was referred in. [01:27] Don’t just hire a CMO, have someone prove in a lesser position that they can deliver results for you. Have people work their way up. [02:55] Instead of having a CMO, just make the marketing department work together to guide the mission. [03:41] Contingency firms whose focus is on hiring executives is another way to go. [03:48] They will cost you a lot of money, but will deliver on the mission. [04:34] Org structures are different now, so it changes how you can operate. [04:38] To recap: referral networks work, contingency firms work, having NO CMO works. [04:48] That’s it for today! [04:50] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Episoder(3244)

CEO Says Running Company Is a Sh*t Sandwich Everyday

CEO Says Running Company Is a Sh*t Sandwich Everyday

For fast, affordable business insurance as low as $29/mo, go to http://nextinsurance.com/ms In this episode, Neil and Eric break down why running a company feels like a sandwich every day, from CEO p...

6 Jan 22min

Companies Are Not Hiring In 2026

Companies Are Not Hiring In 2026

Why are big companies not hiring in 2026? In this episode, hosts Neil and Eric break down hiring freezes at major companies, rising caution among CEOs, and why AI efficiency is replacing headcount. Th...

5 Jan 20min

Why X Crushes Meta's Threads

Why X Crushes Meta's Threads

Neil and Eric break down the Threads vs X mindset gap, why “victim mentality” kills progress, and how focusing on one craft can beat trying to be well-rounded. They debate early specialization vs vari...

1 Jan 26min

How Nano Banana Saved Google

How Nano Banana Saved Google

Google Gemini’s breakout in 2025 gets pinned on “Nano Banana,” Google’s fast image generation and editing push that coincided with Gemini MAUs jumping from 350M to 650M by October, plus momentum from ...

31 Des 202523min

The 7 Powers Of Business

The 7 Powers Of Business

Neil and Eric break down Hamilton Helmer’s 7 Powers framework for building a durable competitive business: branding, process power, switching costs, scale economies, cornered resources, network econom...

30 Des 202520min

How Marketing Will Completely Change in 2026

How Marketing Will Completely Change in 2026

Neil and Eric break down their biggest marketing predictions for 2026, covering SEO’s rebound, AEO reality checks, AI workflow automation, community building, in-person events, and why switching costs...

29 Des 202519min

Is Storytelling the New Marketing?

Is Storytelling the New Marketing?

Neil and Eric break down why “storyteller” is suddenly the hottest corporate job title, from a Wall Street Journal trend to LinkedIn listings doubling in a year and Vanta paying up to $274,000 for a H...

26 Des 202518min

What We Would Gamble On

What We Would Gamble On

Neil and Eric break down smart bets from a work and investment perspective, why crypto still has upside potential, and why hiring great people only works at the right stage of business. They share rea...

24 Des 202520min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
lydartikler-fra-aftenposten
e24-podden
rss-borsmorgen-okonominyhetene
rss-penger-polser-og-politikk
pengepodden-2
finansredaksjonen
utbytte
livet-pa-veien-med-jan-erik-larssen
rss-sunn-okonomi
morgenkaffen-med-finansavisen
okonomiamatorene
tid-er-penger-en-podcast-med-peter-warren
lederpodden
pengesnakk
liberal-halvtime
rss-investering-gjort-enkelt
rss-andelige-tanker-med-camillo
rss-markedspuls-2