The Genius of HubSpot's Marketing | Ep. #672

In episode #672, Eric and Neil gush about HubSpot’s stellar marketing. Tune in to hear how you can be more successful like HubSpot. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Genius of HubSpot's Marketing [00:35] HubSpot is a CRM and they are a large, publicly traded company who coined the term “inbound marketing”. [01:00] HubSpot’s marketing is so good, because they aggressively use content marketing; they looked at the data and saw what moved the needle. [01:20] They check what ranks for their competitors and copies that topic/style. [01:45] HubSpot also hires the best. [01:57] In order to maximize their content marketing, they have two full-time employees who repurpose all their content. [02:08] They call them ’historical content managers”. [02:20] HubSpot also finds ways to offer free tools that are similar to successful paid versions. [02:30] They are ruthless. [02:52] Website Grader was a great resource and helped HubSpot get backlinks and traction. [03:20] They have created a large community by creating a conference series. Their own users throw HubSpot conferences around the world. [03:45] David Cancel says one of the biggest winners was creating the agency partner program. [04:05] They love creating symbiotic relationships. [04:36] HubSpot is getting 70% open rates using Facebook Messenger. [04:43] When they did this, chatbots were new. [05:00] Sales rep’s close ratios are the same from free tools as the ratios for content. [05:20] That’s all for today! [05:41] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.