The One Marketing Channel You Aren't Investing in But Should | Ep. #709

The One Marketing Channel You Aren't Investing in But Should | Ep. #709

In episode #709, Eric and Neil discuss the one marketing channel you are probably neglecting. Tune in to hear what important channel you haven’t leverage yet. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The One Marketing Channel You Aren't Investing in But Should [00:42] Branding is the one thing in which most business do not invest. [01:05] Big corporations are smart enough to spend big bucks on branding. [01:25] Think about all the things at the airport that are branded (the bins at security, the walls of your gate). [02:12] Most of the money comes from awareness campaigns. [02:35] The rule of seven applies here. [02:45] Awareness campaigns can help your company more than you think. [03:33] Neil believes in branding. [03:50] Neil doesn’t track all his branding campaigns; he believes it works. [04:15] There is a great Hubspot post about tracking your branding ROI. [04:40] Eric feels he is better at the less flashy aspects of marketing, which is why he does branding. [05:55] Nintendo has been around for 130 years. [06:16] Nintendo stood the test of time, because they have always had consistent branding. [06:57] That’s it for today! [07:01] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Episoder(3278)

How to Promote Your Blog Post on a Tight Budget | Ep. #38

How to Promote Your Blog Post on a Tight Budget | Ep. #38

In Episode #38 Eric and Neil teach you how to promote a blog post. Whether you have a tight budget or an endless one, one of these plans will help you get people to read your content and share it. Ti...

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How to Create an Infographic that Drives Up Traffic on Your Site | Ep. #37

How to Create an Infographic that Drives Up Traffic on Your Site | Ep. #37

In Episode #37 Eric and Neil discuss the value of a good infographic. Neil has seen more traffic and backlinks from infographics than from anything else. Learn how you can create an all-star graphic t...

6 Sep 201613min

Best Process to Create Blog Posts that Convert Customers | Ep. #36

Best Process to Create Blog Posts that Convert Customers | Ep. #36

In Episode #36 Eric and Neil talk about why you should create blog posts, and what the best process is to do it. Learn the tricks of the pros, and find out what resources are available to you to make ...

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Are Marketing Certifications Worth It? | Ep. #35

Are Marketing Certifications Worth It? | Ep. #35

In Episode #35 Eric and Neil debate whether marketing certifications are worth it—and here’s a hint: they’re not! Certifications are much like college degrees. They may get you in the right direction,...

4 Sep 201611min

How to Perform a Competitive Analysis | Ep. #34

How to Perform a Competitive Analysis | Ep. #34

In Episode #34 Eric and Neil discuss how to perform a competitive analysis. This process is not just a way to steal from your competitors—it’s also a great way to motivate your team to see where you’r...

3 Sep 201612min

Driving Traffic with Affiliate Marketing | Ep. #33

Driving Traffic with Affiliate Marketing | Ep. #33

In Episode #33 Eric and Neil discuss affiliate marketing. This marketing tactic, when pursued correctly, can be a very lucrative method for driving traffic. Time Stamped Show Notes: 00:22 – What is ...

2 Sep 201612min

How to Effectively Leverage Influencer Marketing | Ep. #32

How to Effectively Leverage Influencer Marketing | Ep. #32

In Episode #32 Eric and Neil describe influencer marketing and teach you the most effective way to use it for your product. If you thought influencer marketing wasn’t for your new company, think again...

1 Sep 201611min

How to Find a Great Consultant | Ep. #31

How to Find a Great Consultant | Ep. #31

In Episode #31 Eric and Neil teach you how to find a great consultant. They’ll discuss different sites and sources to find contracted workers and how you can find people with high-quality work for a l...

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