When to Keep, Cut, and Consolidate Your Content  | Ep. #774

In episode #774, Eric and Neil discuss when it’s ok to prune your content. Tune in to hear if you should ever flush old content. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: When to Keep, Cut, and Consolidate Your Content [00:54] You may find that some of your content is outdated. [01:22] Consolidate if you have five pages that discuss the same thing, combine them, because Google won’t know which one to rank first. [02:15] Search engines want to eliminate redundancy. [02:55] Removing old, outdated content can be a good idea, but often less content means less traffic. [03:05] People who prune content, prune the quality content that won’t affect traffic. [03:35] SuperMetrics or Screaming Frog are two great tools to use to crawl your website. [03:45] If these tools find pages that aren’t getting any traffic at all, it might be a good idea to prune those pages. [04:18] Use Google Analytics to look at your content that isn’t performing well. [04:35] When you cut those pages, you may lose more traffic than is being shown by GA. Remember you may be cutting out internal links when deleting content! [05:00] Before you cut, always try to improve the content. [05:25] Cross link all your content, as it will help boost rankings for all of your pages. [05:26] That’s all for today! [05:30] Eric and Neil are going to do a live event if they reach 1 Million downloads per month. So, please rate of review! [05:53] Go here to see how many downloads the show is getting. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.