Should Entrepreneurs Sell Courses?
In this episode, Neil and Eric explore the real ROI of selling online courses — from how tripwire offers drive conversions to the difference between being a “course creator” and using courses to build...
3 Nov 202522min
Listicles Drive 9 in 10 Third-Party Mentions in AI Search
In this episode, Neil and Eric break down new AirOps data revealing why listicles dominate AI search and what it means for marketers. They explore how algorithmic visibility favors authority, not spam...
30 Okt 202520min
ChatGPT Continues to Lose GenAI Traffic Share
In this episode, Eric and Neil unpack Similarweb’s latest data showing ChatGPT’s traffic share drop from 87.1% to 74.1% as Gemini climbs to 12.9%. They explore how Google’s ecosystem fuels Gemini’s ri...
29 Okt 202523min
Is This the Best Vibe Coding Design App?
Hosted by Neil and Eric, this episode dives into real-world CRO workflows, using Spiralyze-style A/B test insights to guide changes, and rapid AI prototyping with Alloy.app to keep designs on-brand wi...
28 Okt 202522min
How AI is Actually Affecting The Labor Market
In this episode, Neil and Eric unpack how AI is transforming the job market from the ground up. They dive into worker stories from Reddit, the rise of a diamond-shaped workforce, and how hybrid strate...
27 Okt 202523min
The Right Way to Speak at Conferences
In this episode, Eric and Neil reveal the right way to speak at conferences for lasting impact. They share actionable tips on crafting talks that resonate, connecting with attendees beyond the stage, ...
23 Okt 202521min
75,000 Person Agency is Doomed
In this episode, Eric and Neil discuss why the penalty for "average" has never been more severe and how leveraging AI can dramatically increase efficiency and margins. They share firsthand hiring insi...
22 Okt 202524min
7 unorthodox things we'd do with our marketing, if we had to go back in time
In this episode, Eric and Neil reflect on what they wish they’d done differently in their 2024 marketing strategies. They share candid lessons on outbound marketing, messaging pivots, and collaboratio...
21 Okt 202524min
