Should You Coin Your Own Terms For Marketing? | Ep. #933

Should You Coin Your Own Terms For Marketing? | Ep. #933

In episode #933, we discuss whether you should coin your own marketing terms. Tune in to hear if you should create new terms in order to promote your business. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Should You Coin Your Own Terms For Marketing? [00:36] We have talked about this in the past. Our mutual friend, Brian Dean came up with the skyscraper technique. [01:12] Most people are coining hundreds of terms, but only a handful are taking off. [01:35] Neil would rather ride the coattails of a term, rather than inventing one. [02:04] Let someone else build the demand, while you go in and fill it. [03:11] It’s ok not to be the first-mover. [03:25] Drift invented the term “conversational marketing”, but Hubspot came up with the more popular “inbound marketing”. [04:12] Eric prefers Neil’s method to inventing his own terms. [04:21] That’s it for today! [04:25] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Episoder(3253)

How To Grow Fast On X

How To Grow Fast On X

Neil and Eric break down why posting less but better is the fastest way to grow on X, reacting to a deleted Nikita Beer take on wasted reach and low quality engagement. They dive into finding your aut...

21 Jan 20min

Companies Ignoring Claude Code Will Get Left Behind

Companies Ignoring Claude Code Will Get Left Behind

For fast, affordable business insurance as low as $29/mo, go to http://nextinsurance.com/ms In this discussion, we explore how larger companies often face greater inertia and resistance to change, e...

20 Jan 18min

How Claude Code Can Replace Your Marketing Team

How Claude Code Can Replace Your Marketing Team

Neil and Eric break down how cloud code and AI tools are reshaping marketing teams, using real examples from go to market planning, SEO, sales outreach, and internal automation. They explain why junio...

19 Jan 22min

Most New Hires Are Dead Weight Without These Two Things

Most New Hires Are Dead Weight Without These Two Things

In this episode, hosts Neil and Eric break down why AI fluency is becoming a non negotiable skill for marketers and operators. They discuss shrinking headcount, rising revenue per employee, the return...

15 Jan 22min

The P*rnhub Email Recap Marketing Strategy

The P*rnhub Email Recap Marketing Strategy

Neil and Eric break down a controversial email marketing stunt inspired by a P hub recap, debating open rates, spam risk, and long-term brand damage. The conversation expands into X versus LinkedIn fo...

14 Jan 22min

Why People Hate Agencies

Why People Hate Agencies

hosts Neil and Eric break down why product builders get more respect than agencies, how bad agency experiences shape perception, and why products compound better than labor. They unpack AI-first teams...

13 Jan 18min

How To Get Rich Using Claude Code

How To Get Rich Using Claude Code

Discover how cloud code and AI coding tools like Claude Opus are changing who can build software, grow businesses faster, and unlock massive leverage without traditional coding skills. Neil and Eric b...

12 Jan 22min

Why Intelligence Pales In Comparison To This

Why Intelligence Pales In Comparison To This

Neil and Eric break down why high agency is becoming more valuable than raw intelligence in the age of AI. They discuss Andre Karpathy’s views, Klarna’s AI experiment, why speed and execution now beat...

8 Jan 18min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
livet-pa-veien-med-jan-erik-larssen
finansredaksjonen
utbytte
pengepodden-2
pengesnakk
tid-er-penger-en-podcast-med-peter-warren
rss-sunn-okonomi
morgenkaffen-med-finansavisen
lederpodden
lederskap-nhhs-podkast-om-ledelse
rss-politisk-preik
rss-investering-gjort-enkelt
rss-markedspuls-2
rss-andelige-tanker-med-camillo