Passion to Purpose: The Power of Digital Marketing10 Jan 2022

#8: Behavioral Economics and Marketing: What Makes People Buy?

What makes people buy? And what makes people not buy? What will make people choose you over another business? It might surprise you how simple it really is.

Let me start by saying I have a passion for behavioral economics, or marketing psychology, which is the understanding of human behavior, and for us small business owners, as it applies to digital marketing. Because at the end of the day our businesses are all about the people we help.

Now, your online presence actually goes much deeper than a website and social media posts. It goes deep into the human psyche and it’s the little things that can end up affecting your business in a big way.

I recently sat down with my friend Andy Shaw, mentor, chief strategist and senior enthusiast at Writ Group, who also has a passion for behavioral economics and a passion for human centered design, and we shared some helpful real-life small business stories and personal experiences that you’ll want to hear!

Don’t miss the latest podcast to hear all about it or read the blog for the highlights. And we’ll explain how you can apply these real-life examples to your own small business to create an effective connection online with your potential consumers.

Need help creating a strong online presence that converts? Let's chat!

For more small business marketing resources visit me online at www.burdamarketing.com and subscribe to this podcast. Thanks for listening!

Learn more about the Oxymorons Comedy Troupe, also mentioned this podcast.

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