Sean D'Souza: The importance of stories in copywriting
Hot Copy9 Feb 2017

Sean D'Souza: The importance of stories in copywriting

In today's episode, we're excited to share our chat with Sean D'Souza. You may know Sean from his business Psychotactics and or his podcast, the Three Month Vacation.

His specialty is understanding how customers think and our interview focused on storytelling. More specifically, how us copywriters can use stories to boost the effectiveness of our copywriting.

Tune in to learn:

  • How Sean went from cartoonist to author
  • Essential elements of a good story
  • How copywriters can integrate storytelling into everyday copywriting projects
  • Types of stories to be avoided
  • What signature stories are and why you should use them

And from you we'd love to know, what is your morning routine? Tell us on Twitter or our Facebook page.

Tell us what you think

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Oh and big hugs to Caroline for her review on Stitcher.

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