Hot Copy11 Mar 2020

Medical copywriting unpacked with Nerissa Bentley

How many times have you Googled a symptom? Hands up. We all have. The need to make complex medical information accessible and readable has flourished with the advent of Google and the prevalence of internet access.

WHO NEEDS DOCTORS?

We do. Of course.

But as patients we're more informed than ever and who writes the content we use to research the latest thoughts on medical science?

Medical copywriters!

Today we're talking about medical copywriting -- accurately representing clinical data in a way that is clear, concise, and engaging. And we're got specialist Nerissa Bentley to shed some light on this for us.

Tune in to learn:

How Nerissa found her medical copywriting niche
How she built her client-base in beginning
Why understanding the rules and regulations is vital to medical copywriting
The role research and referencing plays in medical copywriting
The potential risks and hazards of medical copywriting
Authority v approachability – how to nail the patient voice, and have authority without clinical jargon.
Where Nerissa finds her clients now
Whether medical copywriting is more lucrative than other forms of copywriting
Whether writing medical copywriting takes longer
The peaks and the pitfalls of working with international clients
The quirkiest medical topic Nerissa's ever written about
Nerissa's number one tip for newbie medical copywriters

Question for you!

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Thanks to Traceluke from Australia for a fantastic review of the show.

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