#32: Why Most SaaS Companies Fail With Demand Gen

#32: Why Most SaaS Companies Fail With Demand Gen

Ryan delves into the intricacies of demand generation, emphasising the importance of collaboration between leadership, marketing, sales, and content strategy. He introduces the concept of the 'demand generation flywheel,' illustrating how these elements work together to create a sustainable and effective demand generation strategy.

Takeaways

  • Demand generation can transform your business in terms of lead gen growth.
  • It's crucial to involve leadership in content creation.
  • Sales and marketing must work together to engage prospects effectively.
  • A content strategy without data is just a guessing game.
  • Siloed departments hinder effective demand generation.
  • The demand generation flywheel requires collaboration across functions.
  • Sales should engage with prospects who interact with marketing content.
  • Feedback from sales can inform marketing strategies.

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io

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Episoder(103)

#103: How to create great ads that convert on LinkedIn & Meta

#103: How to create great ads that convert on LinkedIn & Meta

In this episode, Ryan sits down with Jamie, Rocket SaaS's paid media and strategy lead, for a deep dive into what actually makes a great ad on LinkedIn and Meta. This is not about targeting or budgets...

14 Jul 48min

#102: Founder-led sales: why you'll always outsell your own salespeople

#102: Founder-led sales: why you'll always outsell your own salespeople

In this episode, Ryan makes the case for founder-led sales and explains why, at $7M ARR and over 60 employees, he is still the primary person doing sales at Rocket SaaS. No SDRs, no AEs, just the foun...

7 Jul 12min

#101: AI search uncovered: how to get your SaaS brand cited by ChatGPT, Claude and Gemini

#101: AI search uncovered: how to get your SaaS brand cited by ChatGPT, Claude and Gemini

In this episode, Ryan sits down with Daisy, Rocket SaaS's new Head of SEO and AI Search, to tackle one of the biggest shifts happening in marketing right now. Organic traffic from Google is declining....

30 Jun 23min

#100: The Greatest Hits

#100: The Greatest Hits

Episode 100. We're marking the milestone by doing something a little different. Ryan takes a step back to reflect on what building a weekly B2B SaaS marketing podcast from scratch actually looks like ...

23 Jun 24min

#99: How Rocket SaaS flew from $5M to $7M ARR in 90 days

#99: How Rocket SaaS flew from $5M to $7M ARR in 90 days

In this episode, Ryan sits down with Jamie to share exactly how Rocket SaaS grew from $5M to $7M ARR in the space of three months. Three things drove it: a pricing restructure, a serious focus on redu...

16 Jun 31min

#98: Broke freelancer to multi-million $ business. Personal brand and why fundamentals beat AI hacks

#98: Broke freelancer to multi-million $ business. Personal brand and why fundamentals beat AI hacks

In this episode, Ryan steps to the other side of the mic as a guest on Chris Nelson's Human Marketing podcast. It is a wide-ranging conversation covering the full Rocket SaaS story, from starting out ...

9 Jun 40min

#97: Content audit revealed: what we're changing at Rocket SaaS

#97: Content audit revealed: what we're changing at Rocket SaaS

In this episode, Ryan sits down with Sam Gocher, Head of Content at Rocket SaaS, to pull back the curtain on the full content audit Sam carried out when he joined the business. From digging into self-...

2 Jun 25min

#96: 10 ways to find out what your ICP actually wants

#96: 10 ways to find out what your ICP actually wants

In this episode, Ryan flies solo to walk through one of the most underused, undervalued and quietly powerful things in marketing: market research. He shares the survey that reshaped Rocket SaaS's enti...

26 Mai 17min

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