The Marketing Genius Behind Beats by Dre: Omar Johnson on Influence and Innovation

The Marketing Genius Behind Beats by Dre: Omar Johnson on Influence and Innovation

Ep. 203 Omar Johnson is the marketing genius who helped turn Beats by Dre from a $20 million startup into a $1.1 billion global icon, ultimately leading to its $3 billion acquisition by Apple. As the former Chief Marketing Officer at Beats by Dre and VP of Marketing at Apple, Omar has crafted some of the most legendary marketing campaigns in sports and music culture, working with icons like LeBron James, Chris Rock, and Eminem.

From his groundbreaking ambush marketing strategies to his work in fusing music, sports, and tech, Omar has reshaped how brands connect with consumers. And now, as the founder of ØPUS Intelligence, he’s continuing to drive change—building world-class brands, championing diversity, and pushing for equity in corporate America.

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Episoder(329)

The Future Shows Up Ugly First: What ‘Failed’ Tech Trends Actually Taught Us

The Future Shows Up Ugly First: What ‘Failed’ Tech Trends Actually Taught Us

Will Lucas is the Brand Manager for AfroTech, and the Host and Producer of Black Tech Green Money podcast. Follow Will Lucas on Instagram: @willlucas Follow Black Tech Green Money: @blacktechgreenmone...

28 Apr 31min

AI Slop, Vibe-Coding, and the New Rules of Building

AI Slop, Vibe-Coding, and the New Rules of Building

Will Lucas is the Brand Manager for AfroTech, and the Host and Producer of Black Tech Green Money podcast. Follow Will Lucas on Instagram: @willlucas Follow Black Tech Green Money: @blacktechgreenmone...

21 Apr 36min

No Excuse Left, We Were Built For This Moment

No Excuse Left, We Were Built For This Moment

Will Lucas is the Brand Manager for AfroTech, and the Host and Producer of Black Tech Green Money podcast. Follow Will Lucas on Instagram: @willlucas Follow Black Tech Green Money: @blacktechgreenmone...

14 Apr 41min

How To Think About Money When You're The First One

How To Think About Money When You're The First One

Will Lucas is the Brand Manager for AfroTech, and the Host and Producer of Black Tech Green Money podcast. In this episode, he discusses generational wealth-building and mindset shifts for April Finan...

7 Apr 30min

RAUD - Livestreaming and Youth Culture

RAUD - Livestreaming and Youth Culture

RAUD is a Twitch streamer with more than 2 million followers across channels, and more than 430k on Twitch. Follow Will Lucas on Instagram: @willlucas Follow Black Tech Green Money: @blacktechgreenmon...

31 Mar 38min

Advisor & Professor Anthony O'Neal on Taking Your Seat at The Money Table:

Advisor & Professor Anthony O'Neal on Taking Your Seat at The Money Table:

Anthony O'Neal is #1 national bestselling author who has helped over 250,000 people set out on a path towards a debt-free life with his chart-topping book Debt-Free Degree. He’s reached over 15 milli...

24 Mar 35min

Charles Hudson, Precursor Ventures

Charles Hudson, Precursor Ventures

Charles Hudson is the Managing Partner and Founder of Precursor Ventures, an early-stage venture capital firm focused on investing in the first institutional round of investment for the most promising...

17 Mar 40min

The Future of AI in Business: Insights from Cliff Worley

The Future of AI in Business: Insights from Cliff Worley

Will Lucas hosts Cliff Worley, an AI expert, to explore the realities, opportunities, and challenges of AI in business and daily life. They discuss how to effectively leverage AI tools, the evolution ...

10 Mar 47min

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