Under the Influence (with Dalyn Ward)

Under the Influence (with Dalyn Ward)

Influencers have become a lasting fixture of the social media marketing world—but in a loosely regulated space, marketers are wary of jumping into a pool of unknowns.

Catapulting into the spotlight in the 2010s, influencers have become a valuable component of the social media marketing world. Once a niche space targeting younger audiences, influencer marketing is now on pace to reach ad spend levels between $5 and $10 billion by 2022.

These social-first spokespeople market products and services to targeted followings that range from a few thousand to tens of millions. The potential for influencers to reach a variety of ever-expanding audiences remains strong. However, since influencer marketing is a loosely regulated space, agencies may hesitate to jump into a pool of unknowns.

To bring clarity to the haze, we chat with Dalyn Ward, the Director of Product at influencer marketing platform Popular Pays. Dalyn speaks to how marketers should be approaching the influencer space—from measurement options to bots and AI, to the infamous Fyre Festival.

Episoder(67)

Creating Inclusive Workplaces (with Corean Canty)

Creating Inclusive Workplaces (with Corean Canty)

The adtech industry has been working through a 'Great Resignation' this year as marketing professionals leave their current positions and seek new ones that better cater to a diverse array of inclusiv...

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Test Cookieless Targeting...Now! (with Angelina Eng)

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Even with Google's recent decision to delay the retirement of third party cookies in Chrome until 2023, the loss of numerous longstanding ad identifiers still looms large. While brands and advertisers...

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How to Lead a Digital Agency (with Mitch Joel)

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Today's digital agency landscape is hyper-competitive. With swift shifts in technology, changing privacy laws, the sharp rise of new platforms and competitive disruptors, it's more challenging than ev...

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How to Pitch Digital Innovation (with Walter Geer III)

The word "innovative" gets thrown around a lot in ad tech. But what does it really take to consistently deliver innovation that resonates with advertising clients? Walter Geer III shares how he empowe...

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Considering Cookie Loss & Privacy Law (with Pedro Pavon)

Considering Cookie Loss & Privacy Law (with Pedro Pavon)

With an onslaught of data privacy updates stemming from legislation and big tech, once-reliable targeting tactics are rapidly diminishing. Marketers must consider the loss of cookies, and find new way...

30 Mar 202140min

Is it Time to Bring Programmatic In-House? (with April Weeks)

Is it Time to Bring Programmatic In-House? (with April Weeks)

In recent years, many advertisers have considered bringing programmatic media buying in-house. For others, a lack of infrastructure and support makes it difficult to take the plunge. In this episode, ...

28 Jan 202126min

Committing to Professional Growth (with Jeff Smith)

Committing to Professional Growth (with Jeff Smith)

These days, professional development can feel more challenging than ever before. Many professionals are experiencing fatigue from working remotely for months, yet they still understand the need to dev...

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Empower Your Media Buys through eLearning (with Christine Kim)

Empower Your Media Buys through eLearning (with Christine Kim)

Staying on top of the tricks of the trade as a media buyer has become steadily more complicated. With so much emphasis on programmatic buying and self-service adtech solutions, an updated education on...

30 Sep 202023min

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