Waves of Change for Location Data (with Lawrence Chan)

Waves of Change for Location Data (with Lawrence Chan)

Things are changing rapidly in the world of location advertising. For years, advertisers focused on one aspect of location: the granularity with which consumers could be reached. It's understandable; targeting consumers at the right place and time can drive real world action, a key goal for many advertisers.

With the urging of privacy advocates and expectations set by regulators, advertisers using location data must understand forthcoming standards of transparency and privacy. Accordingly, the world of location is entering a new era. We chat with Lawrence Chan, the EVP of Data Ecosystems at mobile intelligence company Cuebiq to shed light on how advertisers can continue leveraging location data while observing new standards of privacy compliance.

Episoder(68)

Uncovering Human Insight for Programmatic Success (with Albert Thompson)

Uncovering Human Insight for Programmatic Success (with Albert Thompson)

In a time of obsession over AI and automation, are too many media buyers choosing to set it and forget it? Albert Thompson, Managing Director of Digital Innovation at Walton Issacson, thinks so.   I...

14 Mar 202538min

The CIO's Playbook for Media Investment (with Shelby Saville)

The CIO's Playbook for Media Investment (with Shelby Saville)

In today's dynamic advertising landscape, media buyers must navigate a complex web of partner relationships, buying decisions and shifting industry trends. In this episode of Adtech Unfiltered, Shelby...

13 Jan 202537min

The Art of Selling to Holding Companies (with Beau Davis)

The Art of Selling to Holding Companies (with Beau Davis)

In this episode of AdTech Unfiltered, Beau Davis, seasoned mobile sales leader and co-founder of sales consultancy Futureproofd, shares insights into the challenges sellers face in today's advertising...

16 Des 202437min

Dealing with Signal Loss (with Vince Voiro)

Dealing with Signal Loss (with Vince Voiro)

As advertisers lose more and more classic signals like cookies and MAIDs, adopting effective alternatives for targeting and attribution is more crucial than ever.   In this episode, Vince Voiro, Sr....

3 Des 202428min

How Agencies Can Keep Up with Media Evolution (with John Lods)

How Agencies Can Keep Up with Media Evolution (with John Lods)

In the context of today's quickly evolving advertising landscape, agencies must keep pace with the rapid growth of digital media and adtech to meet their clients' needs. Brands are demanding deeper in...

19 Sep 202430min

AI, Explained (with Alex Castrounis)

AI, Explained (with Alex Castrounis)

Advertisers and brands are hungry to capitalize on AI. But attempts to market and adopt the technology have grown so omnipresent that it seems the industry has skipped past gaining a solid understandi...

9 Mai 202435min

Accelerating Campaigns with Automation & AI (with Eric Mayhew)

Accelerating Campaigns with Automation & AI (with Eric Mayhew)

Automation is an oft-mentioned word that can mean many different things in advertising. As the Founder and Chief Product Officer of automation solutions organization Fluency, Eric Mayhew has made it h...

1 Mar 202429min

Examining the Supply Side (with Ian Trider)

Examining the Supply Side (with Ian Trider)

In this episode, host Noor Naseer delves into the intricacies of Supply Path Optimization (SPO) and Header Bidding with Basis Technologies VP of Product (DSP) Ian Trider. He sheds light on the supply ...

3 Okt 202331min

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