How to Be the World's Best Ad Buyer (with Luke Lambert)

How to Be the World's Best Ad Buyer (with Luke Lambert)

Whether you're an ad buyer yourself, or just invested in the success of your company's media buying, you've probably wondered how the best of the best invest their media dollars.

Luke Lambert spends a lot of time making those investment decisions. As the Head of Programmatic at OMD, Luke is responsible for curating world-class capabilities in programmatic trading, inventory curation, and platform strategy across a team of 150.

Lambert chats with host Noor Naseer about how to invest client dollars intelligently, keep teams educated on the latest offerings, secure talented traders, uncover critical insights, and ultimately, keep clients happy.

Episoder(68)

Uncovering Human Insight for Programmatic Success (with Albert Thompson)

Uncovering Human Insight for Programmatic Success (with Albert Thompson)

In a time of obsession over AI and automation, are too many media buyers choosing to set it and forget it? Albert Thompson, Managing Director of Digital Innovation at Walton Issacson, thinks so.   I...

14 Mar 202538min

The CIO's Playbook for Media Investment (with Shelby Saville)

The CIO's Playbook for Media Investment (with Shelby Saville)

In today's dynamic advertising landscape, media buyers must navigate a complex web of partner relationships, buying decisions and shifting industry trends. In this episode of Adtech Unfiltered, Shelby...

13 Jan 202537min

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The Art of Selling to Holding Companies (with Beau Davis)

In this episode of AdTech Unfiltered, Beau Davis, seasoned mobile sales leader and co-founder of sales consultancy Futureproofd, shares insights into the challenges sellers face in today's advertising...

16 Des 202437min

Dealing with Signal Loss (with Vince Voiro)

Dealing with Signal Loss (with Vince Voiro)

As advertisers lose more and more classic signals like cookies and MAIDs, adopting effective alternatives for targeting and attribution is more crucial than ever.   In this episode, Vince Voiro, Sr....

3 Des 202428min

How Agencies Can Keep Up with Media Evolution (with John Lods)

How Agencies Can Keep Up with Media Evolution (with John Lods)

In the context of today's quickly evolving advertising landscape, agencies must keep pace with the rapid growth of digital media and adtech to meet their clients' needs. Brands are demanding deeper in...

19 Sep 202430min

AI, Explained (with Alex Castrounis)

AI, Explained (with Alex Castrounis)

Advertisers and brands are hungry to capitalize on AI. But attempts to market and adopt the technology have grown so omnipresent that it seems the industry has skipped past gaining a solid understandi...

9 Mai 202435min

Accelerating Campaigns with Automation & AI (with Eric Mayhew)

Accelerating Campaigns with Automation & AI (with Eric Mayhew)

Automation is an oft-mentioned word that can mean many different things in advertising. As the Founder and Chief Product Officer of automation solutions organization Fluency, Eric Mayhew has made it h...

1 Mar 202429min

Examining the Supply Side (with Ian Trider)

Examining the Supply Side (with Ian Trider)

In this episode, host Noor Naseer delves into the intricacies of Supply Path Optimization (SPO) and Header Bidding with Basis Technologies VP of Product (DSP) Ian Trider. He sheds light on the supply ...

3 Okt 202331min

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