Test Cookieless Targeting...Now! (with Angelina Eng)

Test Cookieless Targeting...Now! (with Angelina Eng)

Even with Google's recent decision to delay the retirement of third party cookies in Chrome until 2023, the loss of numerous longstanding ad identifiers still looms large. While brands and advertisers may have more breathing room to figure out alternative solutions, the quest for finding those alternatives demands dedicated and ongoing attention in 2021.

Angelina Eng, VP of Addressability and Measurement at the IAB, shares her thoughts on the technical maneuvers that advertisers must take on to navigate a rapidly approaching future with far fewer reliable identifiers.

Episoder(66)

How AI Is Transforming Creative Effectiveness (with Ian Forrester)

How AI Is Transforming Creative Effectiveness (with Ian Forrester)

In this episode, Ian Forrester—founder of creative effectiveness platform DAIVID—joins host Noor Naseer to discuss why traditional creative testing is too slow and costly for today's high-volume ad wo...

20 Aug 202517min

Simplifying the Programmatic Supply Chain (with Greg Sherrill)

Simplifying the Programmatic Supply Chain (with Greg Sherrill)

Greg Sherrill, VP of Demand at Magnite, joins AdTech Unfiltered to dig into the current state of programmatic inventory, transparency in fee structures, and smarter supply path optimization strategies...

15 Aug 202520min

Recalibrating Identity (with Ali Mack)

Recalibrating Identity (with Ali Mack)

In this episode, Ali Mack, VP of AdTech at Experian, joins AdTech Unfiltered to explore how marketers can future-proof their targeting strategies as cookies fade and consumer privacy expectations rise...

12 Aug 202514min

Where Music, Culture and Advertising Meet (with Rob Christensen)

Where Music, Culture and Advertising Meet (with Rob Christensen)

What media type offers advertisers access to emotionally-charged audiences and rivals the viewership of tentpole events like the Olympics? In this episode, Rob Christensen, Global EVP at Vevo, joins h...

8 Aug 202514min

Becoming an AdTech God (with Ari Paparo)

Becoming an AdTech God (with Ari Paparo)

While Ari Paparo may not be the AdTechGod, he's undeniably a defining voice in the industry—highly visible, well-regarded, and widely followed. Ari, founder of Marketecture Media and former CEO of Be...

5 Aug 202530min

How the Kansas City Chiefs Market a Modern Sports Dynasty (with Lara Krug)

How the Kansas City Chiefs Market a Modern Sports Dynasty (with Lara Krug)

In this episode, Lara Krug, CMO of the Kansas City Chiefs, joins Adtech Unfiltered to break down how one of the NFL's most iconic franchises approaches marketing in a time of rapid innovation. From T...

29 Jul 202532min

Fixing Measurement (with Tameka Kee)

Fixing Measurement (with Tameka Kee)

In this episode, Tameka Kee, SVP of Programming & Operations at the Coalition for Innovative Media Measurement (CIMM), joins Adtech Unfiltered to unpack the state of media measurement.   From CTV to...

23 Jul 202527min

AdTech's Hidden Bottleneck (with Matt Barash)

AdTech's Hidden Bottleneck (with Matt Barash)

In this episode, Nova Chief Commercial Officer Matt Barash joins host Noor Naseer to challenge how the advertising industry works on a fundamental level. As agencies undergo seismic shifts and bat...

15 Jul 202517min

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