Discerning Fact from Fiction in AdTech (with Ratko Vidakovic)
What does it take to uncover what's really going on in adtech? A whole lot of effort that not every advertising professional knows they need to put forth. In a fast-growing multibillion dollar industr...
30 Mai 202331min
Diving into DOOH Advertising (with Ian Dallimore)
After a dip in ad spend in 2020 due to COVID-19 lockdowns, digital out-of-home is back in a big way, with programmatic DOOH (pDOOH) projected to be a billion dollar category by the end of next year. ...
1 Mai 202350min
Reaching Black Audiences in Adtech
While many players in the advertising industry have reprioritized diversity, equity, and inclusion in the past few years, underrepresentation of historically marginalized communities in programmatic m...
29 Mar 202324min
Getting Smart About CDPs and First-Party Data (with Cory Munchbach)
To navigate the growing complexity of digital marketing and the rising importance of first-party data, marketers are deepening their tech stacks. In particular, more brands are considering investing i...
28 Feb 202347min
How to Build a Digital Marketing Strategy That Lasts (with Vera Shafiq)
This recent era of uncertainty leaves little room for marketers who inadvertently hinder lifetime customer value. In this month's episode, Vera Shafiq, VP of Digital Strategy at Location 3, explores h...
26 Jan 202331min
Are You Ready to Take Programmatic In-House? (with Raashee Gupta Erry)
Nearly a decade after its debut, programmatic in-housing is having a moment. Many brands and agencies that buy programmatic media are expressing a renewed interest in bringing those capabilities in-ho...
29 Mar 202233min
Keeping up with Cannabis Advertising (with Sam Hollander)
Marketers in the cannabis space face a host of unique challenges. From navigating advertising regulations, to reframing stigmas, to understanding under-researched audience segments, the opportunities ...
23 Feb 202240min
