On Aon18 Feb 2025

How is the Middle Market Growing Amidst Challenges?

Despite risks becoming more interconnected and complex, some middle market companies are providing a model for others to follow. This On Aon podcast episode examines what successful middle market companies are doing in talent, risk management, and technology.

Experts in this episode:

Don Ortegel, Executive Vice President, Aon North America

Douglas Farren, Managing Director of the Ohio State University’s National Center for the Middle Market

Key Moments:

[3:18] Strong performance in the middle market

[5:21] Interconnection between talent, risk, and technology

[7:07] Supply chain disruption is a growing challenge

[8:27] Companies scale their technology investment for success

Additional Resources:

Driving Growth: The Role of People, Risk, and Technology in Middle Market Success

National Center for the Middle Market

NCMM & Aon On-Demand Webinar

Soundbytes:

“We found that companies that not only just pick the hottest or latest and greatest technology, but actually pick the ones that were right for their business and could be scaled appropriately were companies that that really kind of took off.” — Doug Farren

“Most middle market companies tend to scale their technology investments. In other words, they may not have the capital and the resources to just really go big. So they want to start with a technology that makes sense for them, making sure that it's scalable, that it can really help support the growth plans that that company has.” — Doug Farren

“Companies that viewed risk more strategically, that were proactive about managing it, that had tools and other things in place, rather than being reactive and defensive about it, also outperformed their peers.” — Doug Farren

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