🩳 “Nike + Skims” — Nike’s deal with Kim Kardashian. Protector’s bodyguard app. Fire Trucks' oligopoly.
The Best One Yet19 Feb 2025

🩳 “Nike + Skims” — Nike’s deal with Kim Kardashian. Protector’s bodyguard app. Fire Trucks' oligopoly.

Nike just partnered with Skims… but has Kim stretched Skims too far?

Protector just launched an Uber for Bodyguards… and 1 video hack made it go viral.

The Fire Truck industry has been taken over by Private Equity… but its stock tripled while fires fell?

The best Black History Month story yet?... Lonnie Johnson’s Super Soaker.


$NKE $UBER $SPY


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… The Patagonia Fleece 🐑


Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



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Episodes drop weekly. It’s The Best Idea Yet.


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Episoder(1655)

🤓 “Ivy League-ish” — Harvard’s profit puppy. eBay’s all-time-high. Trickle Down AI-nomics. IBO = Initial Baby Offering.

🤓 “Ivy League-ish” — Harvard’s profit puppy. eBay’s all-time-high. Trickle Down AI-nomics. IBO = Initial Baby Offering.

Harvard’s biggest profit puppy? Executive Education… They’re stretching the Crimson to earn some cash.eBay stock is (shockingly) at an all-time high… Because eBay now tracks “enthusiasm” as an officia...

4 Aug 202522min

🎯 “Find My Kid” — Skechers’ AirTag shoe. Figma’s designer IPO. Ford’s tariff tax. + Celsius’ Vodka surprise.

🎯 “Find My Kid” — Skechers’ AirTag shoe. Figma’s designer IPO. Ford’s tariff tax. + Celsius’ Vodka surprise.

Skechers launched the 1st shoe built for Apple AirTags… It’s the “Track My Kid Era.”Figma stock 3x’d for the biggest American IPO in 4 years… because everything is now design. It’s Tariff Deadline Day...

1 Aug 202522min

🐑 “MUGGs” — Man Uggs are surging. Ozempic’s inventor’s dilemma. The Fed’s Debbie Downer. Reese’s + Oreos.

🐑 “MUGGs” — Man Uggs are surging. Ozempic’s inventor’s dilemma. The Fed’s Debbie Downer. Reese’s + Oreos.

Uggs’ sales are surging thanks to men… And it’s not the only brand pulling off a gender pivot.Novo Nordisk stock is down 65%... because “inventing” something doesn’t mean “winning” it.The Federal Rese...

31 Jul 202520min

⛳ “He’s a 10 but…” — Tea’s red flag dating app. Quince’s $4.5B cashmere. Our 1st Transcontinental Railroad. Happy Gilmore’s cameo strategy.

⛳ “He’s a 10 but…” — Tea’s red flag dating app. Quince’s $4.5B cashmere. Our 1st Transcontinental Railroad. Happy Gilmore’s cameo strategy.

The #1 dating app right now also has the #1 drama… because Tea lets you rate dudes.The biggest deal of 2025? An $85B railroad deal… but it’s actually the 1st transcontinental train.Fashion brand Quinc...

30 Jul 202522min

🧑‍🚀 “Ryan Reynolds did the Astronomer Ad” — His secret ad agency. Ty Haney’s Outdoor Voices boomerang. Huuuuge Trade Deal Week.

🧑‍🚀 “Ryan Reynolds did the Astronomer Ad” — His secret ad agency. Ty Haney’s Outdoor Voices boomerang. Huuuuge Trade Deal Week.

How did Gwyneth Paltrow appear in an Astronomer ad?... Ryan Reynolds’ secret ad agency and its new concept: “Fastervertising.”As a trade war deadline nears, Japan and Europe cave to Trump… we discover...

29 Jul 202522min

😎 “SPF Miami Vice” — Vacation’s viral sunscreen. DORK meme stocks. South Park’s $1.5B deal. Sydney Sweeney’s Stock Surge.

😎 “SPF Miami Vice” — Vacation’s viral sunscreen. DORK meme stocks. South Park’s $1.5B deal. Sydney Sweeney’s Stock Surge.

What do Krispy Kreme, Kohl’s, OpenDoor, & Rocket have in common?... 2025’s meme stocks.Vacation put sunscreen into a ‘80s whipped cream bottle & sales doubled… It’s Plot Twist Packaging.South Park sna...

28 Jul 202522min

🎙️ “LIVE Interview with Slate’s CEO 🛻 Chris Barman’s EV Disruptor”

🎙️ “LIVE Interview with Slate’s CEO 🛻 Chris Barman’s EV Disruptor”

We brought a surprise guest to our LIVE TBOY show in Chicago: Chris Barman, CEO of the wildest (and newest) electric car brand.Jeff Bezos invested, and Chris is leading it. Slate’s not just building t...

25 Jul 202525min

🎙️ “Chicago LIVE Show” — Uno’s casino strategy. Amazon’s AI eavesdropper. Tour de France’s $150M surprise.

🎙️ “Chicago LIVE Show” — Uno’s casino strategy. Amazon’s AI eavesdropper. Tour de France’s $150M surprise.

Live… from Chicago… it’s The Best One Yet!We performed our show in front of a live studio audience of Besties & Yetis at Chicago’s famous Vic Theater. Some extra razzle dazzle & sprinkle dinkle — but ...

24 Jul 202531min

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