Behind the Bar: How Breweries can Tap into Tourism

Behind the Bar: How Breweries can Tap into Tourism

Experiential tourism is on the rise, and breweries have a unique opportunity to become must-visit destinations for travelers. This session dives into how breweries can attract new customers, build lasting relationships, and create memorable guest experiences with the help of Harvest Hosts.


Join Harvest Hosts employees as they share insider tips and real-world success stories from breweries already leveraging the program. Learn how Harvest Hosts connects breweries with RV travelers who are eager to support small businesses and explore local craft beer scenes.


We’ll discuss actionable steps to make your brewery a destination of choice, simple hosting strategies that fit seamlessly into your operations, and the powerful role of word-of-mouth marketing in growing your customer base. Whether you're looking to diversify revenue, attract loyal customers, or create an unforgettable experience, this session will provide valuable insights to help you succeed in 2024.


Ali Lindsey, Senior Business Development Manager | Ali joined the Harvest Hosts team with a rich background in sales, business development, and hospitality. Her passion lies in nurturing growing companies and coaching, particularly in expanding Harvest Hosts' Host network. Originally from the suburbs of Manhasset, NY, Ali made a beeline for the Rocky Mountains immediately after college graduation and has resided in Frisco, CO ever since. Finding solace in the great outdoors alongside her husband, Daric, and their daughters, Susie and Jojo, fuels her motivation and contributes to her success in leading the Host Recruitment team.


Ashley Fox, Manager - Host Marketing | Ashley Fox is the Host Marketing Manager at Harvest Hosts where her passion for supporting small businesses and travel converges. Through strategic techniques and meaningful partnerships, Ashley works to educate small businesses how 5,600+ breweries, distilleries, wineries, farms, and other unique locations are increasing revenue by partnering with Harvest Hosts. Since joining the team in 2022, Ashley has helped expand the small business network by more than 70%. Ashley is proud to be a part of a company that has helped drive more than $150M+ to farms, wineries, breweries, distilleries, museums, golf courses, and other small businesses across North America. Outside of work, Ashley enjoys hiking, visiting local breweries, and exploring new destinations alongside her husband and their beloved dog.

Stay up to date with CBP: http://update.craftbeerprofessionals.org/


Join us in-person for CBP Connects
Half workshop, half networking
Charlotte, NC | June 9-11, 2025
Register now: https://tickets.beertrail.com/e/cbp-connects-charlotte

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Episoder(487)

Profitable Taproom Tactics

Profitable Taproom Tactics

Despite their best efforts, most Owners, GMs, and Taproom Managers leave money on the table because their taprooms operate below their true potential. In this session, we break down 12 proven tactics ...

24 Jun 34min

ESOP as a Succession Plan

ESOP as a Succession Plan

An ESOP (employee stock ownership plan) can be the right succession strategy for a craft brewer. This presentation will offer a detailed look at how an ESOP can enable an owner to receive fair value f...

17 Jun 50min

How AI and Technologies Can Drive Brewery Growth, Efficiency, & Strategic Advantage

How AI and Technologies Can Drive Brewery Growth, Efficiency, & Strategic Advantage

The craft beer industry is more competitive than ever. Rising costs, shifting consumer preferences, and complex supply chains require brewers to think beyond traditional methods of growth and efficien...

10 Jun 28min

Brewery Collaboration Structures: What Works & Why

Brewery Collaboration Structures: What Works & Why

Recent years have seen dramatic growth in brewery collaboration structures ranging from simple contract brewing to regional platforms consolidating brands under shared infrastructure. These models off...

3 Jun 40min

Adding Spirits to Your Brewery

Adding Spirits to Your Brewery

Join Donald Snyder, a 20+ year spirit industry leader, as he discusses the many opportunities and challenges that brewers will face when adding spirits to their brewery operations. Adding a spirits pr...

27 Mai 26min

Is DtC Right for Me? Understanding the Risks and Rewards of Shipping Beer

Is DtC Right for Me? Understanding the Risks and Rewards of Shipping Beer

For brewers looking to grow their market, the prospect of the direct-to-consumer (DtC) shipping channel—and the potential to sell to consumers across the country that it brings—can be tantalizing. Ind...

20 Mai 53min

Dealing With Seasonality

Dealing With Seasonality

Seasonality hits every brewery differently. A beach town in July looks nothing like a mountain town in February. In this panel, we are bringing together breweries from very different markets to talk a...

16 Mai 56min

It's Okay To Not Be Okay: Mental Health at Breweries

It's Okay To Not Be Okay: Mental Health at Breweries

Craft beer is all about friendship and fun, and that can ironically make it harder for folks who are dealing with anxiety, depression, or suicidality to open up about their struggles. Because craft be...

13 Mai 46min

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