Behind the Bar: How Breweries can Tap into Tourism

Behind the Bar: How Breweries can Tap into Tourism

Experiential tourism is on the rise, and breweries have a unique opportunity to become must-visit destinations for travelers. This session dives into how breweries can attract new customers, build lasting relationships, and create memorable guest experiences with the help of Harvest Hosts.


Join Harvest Hosts employees as they share insider tips and real-world success stories from breweries already leveraging the program. Learn how Harvest Hosts connects breweries with RV travelers who are eager to support small businesses and explore local craft beer scenes.


We’ll discuss actionable steps to make your brewery a destination of choice, simple hosting strategies that fit seamlessly into your operations, and the powerful role of word-of-mouth marketing in growing your customer base. Whether you're looking to diversify revenue, attract loyal customers, or create an unforgettable experience, this session will provide valuable insights to help you succeed in 2024.


Ali Lindsey, Senior Business Development Manager | Ali joined the Harvest Hosts team with a rich background in sales, business development, and hospitality. Her passion lies in nurturing growing companies and coaching, particularly in expanding Harvest Hosts' Host network. Originally from the suburbs of Manhasset, NY, Ali made a beeline for the Rocky Mountains immediately after college graduation and has resided in Frisco, CO ever since. Finding solace in the great outdoors alongside her husband, Daric, and their daughters, Susie and Jojo, fuels her motivation and contributes to her success in leading the Host Recruitment team.


Ashley Fox, Manager - Host Marketing | Ashley Fox is the Host Marketing Manager at Harvest Hosts where her passion for supporting small businesses and travel converges. Through strategic techniques and meaningful partnerships, Ashley works to educate small businesses how 5,600+ breweries, distilleries, wineries, farms, and other unique locations are increasing revenue by partnering with Harvest Hosts. Since joining the team in 2022, Ashley has helped expand the small business network by more than 70%. Ashley is proud to be a part of a company that has helped drive more than $150M+ to farms, wineries, breweries, distilleries, museums, golf courses, and other small businesses across North America. Outside of work, Ashley enjoys hiking, visiting local breweries, and exploring new destinations alongside her husband and their beloved dog.

Stay up to date with CBP: http://update.craftbeerprofessionals.org/


Join us in-person for CBP Connects
Half workshop, half networking
Charlotte, NC | June 9-11, 2025
Register now: https://tickets.beertrail.com/e/cbp-connects-charlotte

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Episoder(494)

From Bourbons to Box Office: How One Distillery is Continuing to Innovate

From Bourbons to Box Office: How One Distillery is Continuing to Innovate

Brandon McCraney at Olde Raleigh Distillery doesn't run a typical family distillery. He's partnered with Lionsgate on a John Wick-themed bourbon release, collaborated on a Scream 7 bottle, and keeps s...

12 Aug 59min

 No More Slow Nights! How to bring 26 guests back to your taproom in 34 seconds…

No More Slow Nights! How to bring 26 guests back to your taproom in 34 seconds…

Last month, breweries added 26.3 taproom visits for every push message they sent. 332 breweries have launched their own app in the past two years. And we're spilling the beans on the best kept secret ...

5 Aug 46min

Using Data to Brew More Beer

Using Data to Brew More Beer

Data is truly The 5th Ingredient in your beer. Yet too often, it’s treated as an afterthought. In a tightening market where cash is scarce, maximizing efficiency in your brewhouse has never been more ...

29 Jul 50min

Using Nutrients, Enzymes, and Yeast to Improve Beer Quality and Brewhouse Efficiency

Using Nutrients, Enzymes, and Yeast to Improve Beer Quality and Brewhouse Efficiency

Brewing beer is easy. Four simple ingredients, and a process so straightforward that the earliest beers were brewed by accident when wet grains started to germinate and ferment. But brewing consistent...

22 Jul 42min

Beyond Trivia Night: Creating Taproom Events that Actually Drive Engagement

Beyond Trivia Night: Creating Taproom Events that Actually Drive Engagement

In a beer industry facing rising costs, shifting consumer habits, and increased competition for attention, taproom events can no longer exist just to “fill a Monday night.” This talk is for craft brew...

15 Jul 38min

Your Story Matters: Preserve It, Share It, Use It

Your Story Matters: Preserve It, Share It, Use It

Think about your brewery’s story — not the polished version on your website, but the real one. The batch that went sideways at 2 AM. The regular who talked you off a ledge during COVID. The moment you...

8 Jul 31min

Your Ideal Brewery Distribution Partner: How to Identify a Great Fit

Your Ideal Brewery Distribution Partner: How to Identify a Great Fit

Considering distribution? In the market for a distributor in a new territory? Or maybe simply trying to figure out what’s missing in your current distribution equation?Join us to discuss both the most...

1 Jul 56min

Profitable Taproom Tactics

Profitable Taproom Tactics

Despite their best efforts, most Owners, GMs, and Taproom Managers leave money on the table because their taprooms operate below their true potential. In this session, we break down 12 proven tactics ...

24 Jun 34min

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