147. I Made $100m So I Could Become a YouTuber ft. Jake Kassan

147. I Made $100m So I Could Become a YouTuber ft. Jake Kassan

What’s up, Rock Nation! Today, we're sitting down with Jake Kassan. Jake is the founder of MVMT Watches, who built and sold his company for $300M, personally making $100M in the process. But after reaching what most would consider the pinnacle of success, he found himself lost - struggling with purpose, identity, and what came next.


In this episode, Jake opens up about the rise of MVMT and how he built a powerhouse brand from scratch, what it was like selling his company for $300 million, losing purpose after the sale, and how he rediscovered his passion through storytelling on YouTube.


This is one of the realest conversations we've had about success, identity, and reinvention. If you've ever wondered what happens after the big payday, this one's for you.


Check out Jake here:

https://www.youtube.com/watch?v=obngREiNGic&t=225s

https://www.instagram.com/jakekassan/


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Timestamps:

0:00 - Trailer

0:27 - Intro

1:06 - One Handed Crack

1:35 - Making $100m to become a YouTuber

3:47 - Dream Client Accelerator

4:22 - The moment that defined Jake’s new future

8:02 - Artlist

8:36 - Having purpose is everything

11:59 - Was Jake happy while building MVMT

14:04 - Jake’s struggle with panic attacks

17:34 - Advice from other founders

19:30 - How relationships with friends and family changed after selling MVMT

22:47 - The freedom of creating now without expectations

24:48 - What Jake hopes people take away from his videos

27:13 - Jake’s favorite part of making YouTube videos

28:53 - How Jake structures his day

30:09 - What Jake learned from MVMT that he’s bringing to his YouTube channel

31:35 - Taking calculated risks

32:55 - When Jake knew MVMT was going to be massive

34:13 - Jake’s favorite aspect of building MVMT

38:39 - Why Jake chose to create a brand around watches

41:29 - Funding the business through credit cards

42:33 - MVMT was at the forefront of influencer marketing

44:08 - The failed Kylie Jenner collaboration

46:35 - Could Jake do it all over again

47:45 - Jake’s desire to mentor other founders

49:32 - The strategy for repeat customers

51:13 - Discussing the sell with his cofounder

52:32 - Women and men are influenced differently

58:06 - The process of selling a company

1:00:56 - The feeling of $100m hit your bank account

1:03:47 - Staying at the brand for two years post sell

1:06:44 - What Jake learned from Movato

1:10:21 - Jake’s leadership style

1:14:24 - Jake’s most important life values

1:17:18 - Jake’s advice to someone wanting to build a brand

1:19:31 - Is Jake content?

1:21:30 - Advice to your 18 year old self


If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.


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Episoder(178)

26. Making a FULL-TIME LIVING from TikTok Vlogs with Jack Cook

26. Making a FULL-TIME LIVING from TikTok Vlogs with Jack Cook

Ladies and gentlemen welcome back to another episode of the 505 Podcast!This week's guest is Jack Cook. Jack found his passion for filmmaking in high school, where he made vlogs with his friends for fun. He then became one of the head content creators for the athletic program at Auburn University. Jack moved out to LA soon after he graduated to pursue a career in filmmaking, and has been editing some of the top podcasts while crushing other freelance gigs. Jack has also been crushing the TikTok game with his daily vlogs and recently hit his 200th vlog.If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT JACK HERE:TikTok: @JackCookhttps://www.instagram.com/aidanminton/DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/

27 Apr 202253min

25. From Gary Vee to Hasan Minhaj - Tyler Babin's Perseverance to Creative Success

25. From Gary Vee to Hasan Minhaj - Tyler Babin's Perseverance to Creative Success

Ladies and gentlemen welcome back to another episode of the 505 Podcast!Today we welcome our good buddy Tyler Babin. Babin got his start in New York, when he got an internship at VaynerMedia. Babin worked his way to become Gary Vee's full-time videographer, but eventually parted ways when he received an opportunity of a lifetime to be an Adobe Creative Residency participant. Babin is now currently on tour with comedian Hasan Minhaj.This episode is jam packed with nuggets of wisdom, and we can't wait for you guys to listen and hear your thoughts!If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT AIDAN HERE:https://www.instagram.com/aidanminton/DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/

22 Apr 20221h 6min

24. How Aidan Minton Redirected Rejection

24. How Aidan Minton Redirected Rejection

Ladies and gentlemen welcome back to another episode of the 505 Podcast!Today we welcome Aidan Minton. Aidan is a filmmaker and photographer based in LA. He grew up in Ohio and is currently creating content for the US men's National Team. We touch on how he was able to pivot from being a full time athlete to being a full time creator. You're going to want to stay until the end for a funny story on how NOT TO network.If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT AIDAN HERE:https://www.instagram.com/aidanminton/DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/

14 Apr 202257min

23. Our Favorite Creators

23. Our Favorite Creators

Ladies and gentlemen welcome back to another episode of The 505 Podcast!Today we wanted to shoutout our favorite creators. These are people we are extremely inspired by and some are the reason for why we are doing what we do today.Creators Mentioned:Christian GuzmanSam KolderKarl ShakurNathaniel DrewCasey NeistatVan NeistatAaron BrimhallTim KellnerDan MaseEvan LarsenColin & SamirIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

7 Apr 202248min

22. How to Move to a Big City and Make it as a Creator

22. How to Move to a Big City and Make it as a Creator

Ladies and gentlemen welcome back to another episode of The 505 Podcast!We get a ton of messages from you guys, asking us how you can do what we do. And while you don't need to live in LA to make it as a creator, we know a lot of you guys would like to do so. Today we weigh in and give you our advice and some tips if you'd like to move to a big city, and make it as a creator.If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

1 Apr 202241min

21. Kyle Houck on Capturing an Iconic Moment in Pop Culture

21. Kyle Houck on Capturing an Iconic Moment in Pop Culture

Ladies and gentlemen welcome back to another episode of "The 505 Podcast." This week we bring on Kyle Houck, a photographer and video director who is based in Los Angeles. Kyle''s style is very unique and it can be seen across of the different aspects of his work. We apologize for the late upload please forgive us. We will see you all next Wednesday!Checkout Kyle's IG: https://www.instagram.com/kylehouck/DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

25 Mar 20221h 1min

20. Touring the World & Shooting Music's BIGGEST Artists w/ Danilo Lewis

20. Touring the World & Shooting Music's BIGGEST Artists w/ Danilo Lewis

Ladies and gentlemen welcome back to another episode of the 505 Podcast! Today marks a special day, because we made it to episode 20! And you already know we had to come with a BANGER guest for our 20th episode.Danilo Lewis is one of music's best photographers. Having shot acts such as The Chainsmokers, Justin Bieber, Drake, Zedd, and Steve Aoki just to name a few, Danilo is a veteran in the game. We got to talk about making the move out to LA from DC, what it's like being on a world tour, and learning the ins and outs of this industry. Danilo dropped some serious gems this episode, so sit back and enjoy.If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT DANILO HERE:https://www.instagram.com/danilolewis/DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

10 Mar 202255min

19. How we REALLY feel about the KANYE Doc "Jeen-Yuhs"

19. How we REALLY feel about the KANYE Doc "Jeen-Yuhs"

Ladies and gentlemen welcome back to another episode of the 505 Podcast! The boys are finally back together and we catch up on what we've been up to the last few weeks - Kostas sending wrong links to clients, Brayden going on vacation with James bond, and Chase films Tiger Woods. To finish, we share our takeaways from the new Kanye documentary "Jeen-Yuhs".If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

2 Mar 202247min

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