Growth - Marketing to the Gen Z Audience

Growth - Marketing to the Gen Z Audience

This episode of the Business, Innovation and Technology podcast takes a research-based look at Gen Z and ways to better understand how to communicate with this cohort. Podcast host Jordan Rogers-Smith is joined by Meta colleagues Molly Anne Austin, Client Insights Lead, Entertainment, and Omar Zayat, Senior Director, Head of Industry - Entertainment.

The guests discuss Gen Z's use of multiple platforms and why brands should consider each platform's "superpower" when deciding how to frame and customize messaging and content. Molly and Omar share research on why Gen Z uses Facebook and Instagram: keeping up with interests, following influencers and creators, and being updated by brands they care about.

Molly stresses that Gen Z sees through brands that adopt social justice issues for just a day, a week, or a month. Brands need to stay on message all year; this is a generation that cares deeply about these issues. Omar says that brands also need to think about pathways to the metaverse, as this generation will probably be the first to consider it a normal form of social connection, both personally and professionally.

After you listen, connect with podcast host Jordan Rogers-Smith and guests Molly Anne Austin and Omar Zayat on LinkedIn.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(70)

The Retail Reboot: How RMNs Use AI To Revitalize Brand Performance with Lowe's

The Retail Reboot: How RMNs Use AI To Revitalize Brand Performance with Lowe's

Alicia LeBeouf, Head of Industry — Retail and E-Commerce at Meta, sits down with John Storms, GM and Head of Media Network at Lowe's Companies, Inc., to discuss the future of retail media, data-drive...

21 Mai 202532min

Unlocking Creative Effectiveness: The Most Effective Creative Levers From a Pathbreaking New Study

Unlocking Creative Effectiveness: The Most Effective Creative Levers From a Pathbreaking New Study

On this episode, Jane Ostler, EVP of Global Solutions Marketing and Thought Leadership at Kantar, joins Shekhar Deshpande, Head of Strategy, Global Clients, at Meta. They discuss how brands can create...

16 Apr 202539min

Simplifying Creative Workflows for Modern Teams with DEPT®

Simplifying Creative Workflows for Modern Teams with DEPT®

We're joined by Dimi Albers, Global CEO of DEPT®, to explore how brands can scale creative ideas and deliver true personalization. Dimi shares insights on aligning technology with customer motivations...

9 Jan 202532min

Achieve Performance Across Multiple Objectives: Insights From the Meta Agency Summit

Achieve Performance Across Multiple Objectives: Insights From the Meta Agency Summit

In this live recording from the Meta Agency Summit 2024, we're joined by Amanda Mollet, EVP, Performance of Spark Foundry, Joe Yakuel, Founder and CEO of WITHIN, and Ralph Burns, Founder and CEO of Ti...

20 Nov 202429min

Unlocking the Future of AI: How LLMs Are Redefining What's Possible

Unlocking the Future of AI: How LLMs Are Redefining What's Possible

On today's episode, we're joined by Andrew Ng, Founder of DeepLearning.AI, Managing General Partner of AI Fund and Executive Chairman of LandingAI. We explore the immense opportunities within AI, focu...

5 Nov 202423min

Marketing in the Age of Disruption: Insights from Sephora and Meta

Marketing in the Age of Disruption: Insights from Sephora and Meta

On this episode, Megan Black, Vice President of Digital Marketing and Media at Sephora, shares insights on how Sephora is navigating the fast-paced marketing cycle. She also discusses the impact of Ge...

23 Okt 202432min

How AI Is Revolutionizing Marketing Analytics with Meta and Deloitte

How AI Is Revolutionizing Marketing Analytics with Meta and Deloitte

On this episode, we're joined by Igor Skokan, Marketing Science Director at Meta, and Davide Fabrizio, Advanced Analytics and Artificial Intelligence Partner at Deloitte. Together, they explore change...

8 Okt 202433min

Brand Building in the Digital Age: A Conversation With Coca-Cola and Meta

Brand Building in the Digital Age: A Conversation With Coca-Cola and Meta

On this episode, we're joined by Shakir Moin, President, Marketing for Coca-Cola North America. Shakir shares how Coca-Cola is leveraging AI, data and storytelling to build iconic brands that resonate...

23 Sep 202436min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
rss-skravla-gar
rss-pa-konto
pengesnakk
utbytte
pengepodden-2
tid-er-penger-en-podcast-med-peter-warren
finansredaksjonen
stormkast-med-valebrokk-stordalen
morgenkaffen-med-finansavisen
livet-pa-veien-med-jan-erik-larssen
rss-sunn-okonomi
liberal-halvtime
rss-markedspuls-2
lederpodden