Data-Driven Creative Diversity for Unmatched Engagement: Expert Insights From TubeScience and Meta
On this episode, Jordan Rogers Smith is joined by Philip Buerger, Co-Founder and Chief Strategy Officer of TubeScience, and Chiwei Lee, Director, Americas - Creative Shop at Meta. They discuss the vit...
14 Aug 202432min
Creativity Re/Imagined: The Art of AI Storytelling
On this episode, Meta's Vice President and Global Head of Creative Shop, Jimmie Stone, and VP Business Engineering, Global Business Group, Artur Souza, dive into the integration of creativity and AI i...
17 Jun 202444min
Performance Talks Special Edition: Women's History Month
On this special episode celebrating International Women's Day, we feature Alice Li, founder of First Day, and host Nicola Mendelsohn, Head of Global Business Group at Meta, as they dive into the chall...
1 Mar 20249min
The Vision: Leading Marketing Into the Future with Alex McArthur of Kizik and Jimmie Stone of Meta
On our latest episode, Alex McArthur, Chief Marketing Officer at Kizik, and Jimmie Stone, Vice President and Global Head of Creative Shop at Meta, leaders in marketing innovation, delve into the trans...
7 Feb 202433min
Agency Insights: Mastering Reels with Kevin Goodwin and Bianca Bradford
On the first episode of 2024, guests Kevin Goodwin, VP of Performance Marketing at New Engen, Inc., and Bianca Bradford, Director and Head of North American Agency at Meta, delve into the world of dig...
17 Jan 202427min
Unveiling the Power of Reels for Direct Response Marketing with Gamze Yılmaz of Delivery Hero
On this episode, hosts Jordan Rogers-Smith and Christine Lu are joined by Gamze Yılmaz, Head of Paid Social of Delivery Hero, as they delve into the dynamic world of Instagram and Facebook Reels. They...
13 Des 202321min
Navigating Market Trends with Byron Sharp of the Ehrenberg-Bass Institute
Edlynne Laryea, Head of Industry, CPG Food and Beverage at Meta, hosts this episode as we delve into the complexities of marketing strategy with Byron Sharp, Professor of Marketing Science and Directo...
15 Nov 202325min
Shaping Tomorrow: AI's Role in Business with Cristina Fonseca and Shadi Copty
In an exploration of AI's influence on business operations and customer interactions, Cristina Fonseca, VP of Product at Zendesk, and Shadi Copty, Senior Director of Business Engineering at Meta, dis...
27 Okt 202324min
