Futureproof your content marketing

Futureproof your content marketing

We explore how AI is transforming marketing, why brand books need to be rewritten for an AI-driven world, and what businesses must do to stay relevant as automation reshapes content creation and design.


In today’s episode, we dive into the latest developments in AI-driven marketing and what they mean for brands, designers, and content creators.

  • What happens when marketing activities are no longer executed by humans, but by AI agents?
  • How should brand books be rewritten to guide AI-driven campaigns?
  • And are we heading toward a future where even our ads are only seen by artificial intelligence?


With AI reshaping everything from brand storytelling to performance marketing, companies need to rethink their approach to content creation, design systems, and audience engagement. We break down the insights from our latest research and discuss the implications for the future of branding.


Hosted by:

Konrad Olsson, Editor-in-Chief, Scandinavian MIND

Erik Olofsson Haavikko, Creative Director, Scandinavian MIND



Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech.


Sign up for our newsletter:

www.scandinavianmind.com/newsletters


Connect with our agency:

www.scandinavianmind.com/agency




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Episoder(239)

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In this episode, we speak with Per Ljungberg, Head of D-Congress, about the evolution of the Nordic region’s largest tech trade show for fashion and retail.Ljungberg explains why the event is expandin...

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We speak with Lisa Bergstrand about why sustainability has slipped down the priority list for many brands, what actually happened with EU regulations, and why traceability has become the central issue...

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Agentic commerce insights from NRF (with Jacob Lovén)

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24 Jan 40min

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This is the third episode of Retail Eye-Openers, a three-part podcast series produced in collaboration with Impulso. The series explores how data sharing and retailer partnerships drive sell-through a...

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This is the first episode of Retail Eye-Openers, a three-part podcast series produced in collaboration with Impulso. The series explores how data sharing and retailer partnerships drive sell-through a...

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