Episode 6: A conversation with Jeff Hyde to explore the importance of research for understanding
The FangledCast29 Okt 2020

Episode 6: A conversation with Jeff Hyde to explore the importance of research for understanding

Jeff Hyde is one the best market researchers and strategists I know.

Our conversation leads deeply into the importance of gaining understanding of your customer as a building block for the development of your truly targeted go-to-market strategic plan.

Research can take on many forms beyond just qualitative and quantitative aspects. Experienced marketing professionals know that true understanding rarely comes from a simple unscientific survey.

Understanding your customers true personas including aspects beyond the basics of their likes and dislikes is only the beginning. What to do with that data to then build a strategy including the tools needed to reach those customer is where the magic happens.

Check Jeff out at https://ideasinfocus.com/


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