Weekly Digital Marketing Update 10/16 | Hulu Ad Price Auctions, Mastercard and Visa Ditch FB Libra, and Instagram Throwbacks

Weekly Digital Marketing Update 10/16 | Hulu Ad Price Auctions, Mastercard and Visa Ditch FB Libra, and Instagram Throwbacks

Digital Marketing Update: 10/12 - 10/16 2019

Matt is out of the studio this week so co-host Joe is joined by producer Kyle for a rapid fire news episode. Strap in and enjoy!

Top Stories:
Hulu experiments with price auctions for the first time on their popular content. More bids, more money.

Visa, Mastercard and other financial players ditch Facebook's Libra coin. Facebook can't seem to catch a break. We discuss why they left.

Instagram introduces new throwback feature on stories in effort to boost user generated content. Hint hint... get ready for more ads.

Vox Media now has 200 podcasts on their network, up from 75 at the beginning of this year. Their network is growing and ad buyers are streaming in.

Activision/Blizzard in the hot seat after suspending Hearthstone player for voicing support towards Hong Kong. What would you do if China was a critical market?

Elizabeth Warren, a critic of Facebook, uses FB ads to test the validity of their ad policy. In doing so, pokes at Mark Zuckerberg. If you're thinking it sounds a bit hypocritical, you'd be right.

Articles Mentioned:
Hulu: http://bit.ly/2BjWdXv
Facebook Libra: https://tcrn.ch/2VOj5b9
Instagram: https://tcrn.ch/2OReG5x
Vox: http://bit.ly/31kXhVt
Activision/Blizzard: http://bit.ly/2MI28uI
Warren: https://cnn.it/2qks3kF

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Episoder(229)

Swifties Takeover and Halloween Trends! | Weekly Digital Marketing Update 10/27

Swifties Takeover and Halloween Trends! | Weekly Digital Marketing Update 10/27

Joe and Kiersten are back in the studio! This week, they tackle the current worldwide phenomenons of Taylor Swift and TikTok. Is TikTok making its way to your local restaurant or sports bar? Taylor Sw...

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Taylor Swift Does Sports While Elon and Bezos Monopolize the Future | Weekly Digital Marketing Update 10/20

Taylor Swift Does Sports While Elon and Bezos Monopolize the Future | Weekly Digital Marketing Update 10/20

Digital Ad Market Update: 10/6 - 10/20 2023Joe and producer Alex are in the studio to break down the latest marketing, tech, and culture news. Hear it all in 33 minutes or less.Top Stories:Taylor Swif...

20 Okt 202332min

Campaign Memes and Target Backlash! | Weekly Digital Marketing Update 8/29

Campaign Memes and Target Backlash! | Weekly Digital Marketing Update 8/29

Joe is back! Joe and Kiersten rehash the Presidential Campaign and the memes that developed. X and Target stores recieve backlash after questionable marketing choices. And everyones getting ready for ...

29 Aug 202339min

Is Disney Coming to an End? Plus Barbie vs. Aliens! | Weekly Digital Marketing Update 8/18

Is Disney Coming to an End? Plus Barbie vs. Aliens! | Weekly Digital Marketing Update 8/18

On this weeks OfRecord, the Barbies take over! Kiersten is joined by Anabella, Jamie, and Tori to discuss the latest trends. The Barbie movie marketing is still excelling while the Snow White movie re...

19 Aug 202339min

Amazon vs. Taylor Swift: Battle of the Incomes | Weekly Digital Marketing Update 7/13

Amazon vs. Taylor Swift: Battle of the Incomes | Weekly Digital Marketing Update 7/13

Joe and Kiersten are back in the studio! Amazon Prime Day and Taylor Swift are the hot topics, with a quick update on McDonald's Grimace marketing campaign!

20 Jul 202330min

Peasant's Podcast and 4th of July Solved! | Weekly Digital Marketing Update 7/6

Peasant's Podcast and 4th of July Solved! | Weekly Digital Marketing Update 7/6

Joe and Kiersten are out of the office! That means the interns, Jamie and Anabella, takeover the podcast for a special Peasant's episode! Jamie and Anabella tackle the 4th of July holiday and it's wil...

11 Jul 202338min

Grimace Takeover and Lettuce Taco 'bout it! | Weekly Digital Marketing Update 6/27

Grimace Takeover and Lettuce Taco 'bout it! | Weekly Digital Marketing Update 6/27

Joe and Kiersten talk about the TikTok sensation: Grimace! These two discuss Mcdonald's and Barbie marketing tactics and how some have been surprising and somewhat horrific. Later, Joe and Jamie take ...

9 Jul 202334min

Barbie's Horror House and Titanic 2 | Weekly Digital Marketing Update 6/22

Barbie's Horror House and Titanic 2 | Weekly Digital Marketing Update 6/22

On this episode of "OfRecord", Joe and Kiersten dive into the upcoming Barbie movie where everything might not be what is seems. The newest story that shook the nation; OceanGate Submarine goes missin...

28 Jun 202337min

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