Bootstrapped Web5 Aug 2021

Back and Running

After a month hiatus, Brian and Jordan are back with stories about trips, waking up in pain, and prepping for competition. They also talk about growth in terms of profitability versus milestones, the newest developments with ZipMessage, and introducing “common, everyday tools” to people outside of the SaaS community.

If you have any questions, comments, or topic ideas for Bootstrapped Web, leave us a message here.

“Growth as headcount as an acceptable growth metric. And the reason for that is if you’re not shooting for
profitability and you’re shooting for milestones.” – Jordan Powered By the Tweet This PluginTweet This

Here are today’s conversation points:

The relationship between founder and VC
- Headcount versus profitability as growth
- Hiring a recruiter
ZipMessage goals
- Prioritizing requests
- Setting up new features
- Opening it up to the public
- The Shipped podcast
- Brian’s new technical marketer
Introduction of technology to others
- Niche tools
- Summit, whiteboards that do math. The easiest way to create, test, and present your logic.
Taming the chaos

“If profitability isn’t the goal on this path (which makes sense), what are the metrics that you’re looking at for the next 12 months or 18 months?” – Brian Powered By the Tweet This PluginTweet This

Mentioned on today’s episode:

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Episoder(172)

Just another Friday on the mics

We're cross-posting this week's episode of The Panel here in the Bootstrapped Web feed. While Justin's traveling, Jordan and Brian do a updates episode.Workout routines. Mindsets. North Stars. AI ...

30 Mai 1h 11min

We're back!

Jordan and I are back on the mics together! But it's not Bootstrapped Web.Jordan is joining Justin Jackson and me as the 3rd permanent co-host of The Panel Podcast.Be sure to subscribe to The Panel P...

21 Feb 54min

2025 recap & 2026 outlook

Hey! Back in your feed for our bi-annual updates! It's December 2025 and that means it's time for our year-end recap and year-ahead outlook.What Jordan's up to:RosieOffiste PodcastJordan on XWhat Br...

17 Des 20251h 2min

2025 Mid-Year Update

We're back for a mid-year update!The last time we were on the mics together it was January 2025. So what's the outlook 8 months into the year?What we're working on:Jordan's in rocket ship mode on Ros...

21 Aug 20251h 9min

Our final episode (for now)

It's true. We're calling this a final episode—for now—but don't unsubscribe! We promise to pop into the feed every few months to catch up :) But for now, we're taking a breather and staying focused ...

9 Jan 202539min

Year-end takeaways & goals

2024 look-back and takeaways. 2025 goals. Let's go! Connect with Brian: Follow Brian on Bluesky / Twitter Brian's products: Building! Instrumental.dev Instrumental Products Clarityflow Connect...

13 Des 20241h 6min

Bluesky.

Bluesky takes. Activation funnels. Retention. Delegating. Demo videos. Video marketing. Sick vacations. Connect with Jordan: Follow Jordan on Bluesky / Twitter Jordan's company, Rosie Connect...

6 Des 20241h 7min

Building out of a job

Putting in more hours to put in less. Building systems for delivering software. Deploying demo video(s). Listening to customers. Using a business to deepen your craft. News detox. Connect with Br...

8 Nov 202456min