170. A Journalist's Guide to Telling Conservation Stories with Sage Marshall

In the outdoor and environmental space, conservation is at the heart of so many discussions, but how those stories are told can make a difference. Whether it’s connecting policy to personal experiences or framing climate change through the lens of recreation, good storytelling has the power to inspire action.

Joining me today is journalist and poet Sage Marshall. Sage has built a career covering outdoor recreation and conservation, with a focus on hunting and fishing media. In this episode, we’ll explore what makes a conservation story compelling, how to find and develop relatable figures, and the role that place and personal experience play in shaping narratives. Plus, we’ll discuss how storytelling in outdoor media is evolving and what the future might hold for conservation journalism.

Sage Marshall is a poet, essayist, and outdoors journalist from southwest Colorado. He has lived across the U.S. and currently resides in Western Montana, where he explores the rivers and mountains around Missoula with his partner Bela and their adopted bird dog Gunney.

He’s a student of many outdoor pursuits, from skiing and backpacking to fly fishing and duck hunting. Marshall is a contributing writer and former editor of Field & Stream. His creative work has been featured in publications such as The Missouri Review, Sport Literate, swamp pink, and elsewhere. Echolocation (Middle Creek Publishing), which weaves the landscapes and ecologies of the American West against themes of violence, adolescence, and beauty, is his debut poetry collection.

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Sage Marshall

Website: https://www.sagemarshall.com/

Book: https://www.sagemarshall.com/echolocation

LinkedIn: https://www.linkedin.com/in/sagemarshall/

Instagram: https://www.instagram.com/sagemwrites/