Innovation Storytellers11 Feb 2025

193: How Siemens Transforms Its Culture to Drive Innovation Further

Why do so many groundbreaking ideas stall before they even get started? In this episode of the Innovation Storytellers Podcast, Dr. Stefan Dietrich, Senior Advisor in Innovation and Digital Transformation, exposes the real obstacles that prevent innovation from thriving inside organizations.

Dr. Dietrich shares his experiences leading digital transformation at Siemens, AXA, and within startups, revealing the cultural and structural hurdles that slow progress. He discusses how middle management—often referred to as "corporate permafrost"—can be one of the biggest roadblocks to change and why the most successful innovators find ways to bypass bureaucracy and go straight to decision-makers.

We also explore the dangers of complacency, the challenge of proving ROI for disruptive ideas, and why companies that resist innovation put themselves at risk of becoming obsolete. Dr. Dietrich shares firsthand stories of pushing bold ideas through corporate resistance, including lessons from the early days of mobile transformation and the critical role of data in shaping decision-making.

If you've ever struggled to get leadership buy-in, seen your projects get stuck in endless approval cycles, or been asked to put a visionary idea into an Excel spreadsheet, this episode is for you.

Tune in to learn how to navigate corporate innovation, avoid the slow death of great ideas, and build a culture that embraces transformation.

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Episoder(100)

264: Are you W.I.R.E.d for Innovation?

Have you ever wondered why some people push bold ideas forward while others hesitate, even when they know they're onto something valuable? In this episode, I speak with Dr. Zakia Ghafari, a behavioral...

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How LG Nova Is Turning Corporate Innovation Into New Companies

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23 Jun 26min

How FM Ignites Innovative Risk Management

What happens when an insurance company thinks like an engineering lab? And how does a deeper understanding of risk create opportunities for innovation rather than slowing it down? In this episode of t...

16 Jun 40min

How Are You Closing the Empathy Gap in Your AI Strategy?

What if the biggest challenge with AI isn't the technology itself, but how it makes people feel? Lately, almost every conversation I'm having with clients comes back to AI. Not surprisingly, it's domi...

9 Jun 8min

260: How the Transatlantic Innovation Hub Connects US + Europe

What does it really take to turn a promising European startup into a successful US business? In this special fifth-anniversary episode of Innovation Storytellers, I sit down with Simone Tarantino, Man...

2 Jun 47min

259: How Peptides are Innovating Longevity Planning

What happens when elite endurance training, wearable data, artificial intelligence, and peptide therapy collide? In this episode of the Innovation Storytellers Show, I sat down with Tony Medrano, CEO ...

26 Mai 37min

258: How Are You Answering the Big 4 Questions, BEFORE You Tell Your Story?

In this solo episode of the Innovation Storytellers Show, I wanted to pause the constant conversation around AI capability and talk about something far more human. I'm talking about empathy. Everywhe...

19 Mai 8min

How Discomfort Is the Human Factor Driving Innovation

How do great companies stay distinctive when everything around them is pushing them toward sameness? In this episode of the Innovation Storytellers Show, I sit down with Anthony Reeves, speaker, consu...

12 Mai 43min