Rehash24 Feb 2025

Hypebeasts (teaser)

Who said men can’t have hobbies? The world certainly did a few years ago, when hypebeasts seemed to dominate every sidewalk of every shopping district in just about every city around the world. When brands like BAPE and Supreme popularized the limited drop sales model in the 2010s, they inadvertently spawned a breed of man whose entire life seemed to depend on “copping” the latest and most overpriced streetwear. But jump to today, and the hypebeast is nowhere to be found. Did he shrink away out of shame, or did he simply evolve into a new, more advanced specimen (the dreaded Grailed reseller)? In this bonus episode, Hannah and Maia wonder whether we were too hard on the hypebeasts, if they really killed counterculture, and if there’s room for them in today’s world. Tangents include: hating on The Bear, paying extra for that sweet sweet Fiji water, and the beauty of Bella Hadid’s ill-fated experience at Kith.

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