GEN C: Bridging the Physical to the Digital With Kate Brady, Head of Next Gen DTC Connections & Innovation of PepsiCo

GEN C: Bridging the Physical to the Digital With Kate Brady, Head of Next Gen DTC Connections & Innovation of PepsiCo

For big corporations like PepsiCo, we talk about the challenges of bringing their heritage brands into the space. This week’s guest is Kate Brady, Head of Next Gen DTC Connections and Innovation of PepsiCo. Brady has helped bring highly beloved brands including Cheetos, Gatorade and Pepsi into the metaverse and Web3. She discusses the mindset needed to bring Web3 innovation to a large, cross-functional organization. Links mentioned from the podcast: The Pepsi Mic Drop Website Pepsi Mic Drop NFT Collection The Pepsi Black, Zero Sugar NFT Collection PepsiCo Twitter PepsiCo website Follow us on Twitter: Sam Ewen Avery Akkineni CoinDesk Vayner3 From our sponsor: Join the most important conversation in crypto and Web3 at Consensus 2023, happening April 26-28 in Austin, Texas. Come and immerse yourself in all that Web3, crypto, blockchain and the metaverse have to offer. Use code GENC to get 15% off your pass. Visit coindesk.com/consensus See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Episoder(4128)

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Nearly $114M of Bitcoin Lost in Continued Coldcard Attacks | CoinDesk Daily

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3 Aug 1min

The Flaw That Drained $38M in Bitcoin in 25 Minutes | CoinDesk Daily

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594 Bitcoin gone. A flaw in how Coldcard hardware wallets generated their keys let an attacker sweep roughly 594 bitcoin — about $38 million — from around 500 wallets in just 25 minutes. The bug trac...

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Zcash Sealed $1.7B – Here's Everything You Need to Know | Markets Outlook

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Telegram Hit With Terror Cases in Two Continents | CoinDesk Daily

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30 Jul 1min

RealFi Wants to Put Your Idle Stablecoins to Work

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