GEN C: Web3 Has Purpose Built in, With Global VP of Adidas /// Studio Erika Wykes-Sneyd

GEN C: Web3 Has Purpose Built in, With Global VP of Adidas /// Studio Erika Wykes-Sneyd

Erika Wykes-Sneyd joins “Gen C” this week and discusses how her passion for Web3 resulted in her creating the Adidas /// Studio dedicated fully to Web3 initiatives. As a seasoned marketer, Erika’s career prior to Adidas includes Playstation, Google, Uber and Paypal where she was at the forefront of launching brands and initiatives that have had a large impact in culture. Her current role at Adidas was one that she championed herself to create by showcasing the value of Adidas having a Web3 strategy. Since she joined, Adidas has executed successful launches such as ‘Into the Metaverse’ and collaborations with Bored Ape Yacht Club, Prada, GMoney and others. Links mentioned from the podcast: Reddit Super Bowl tweet Follow us on Twitter: Sam Ewen Avery Akkineni CoinDesk Vayner3 From our sponsor: Join the most important conversation in crypto and Web3 at Consensus 2023, happening April 26-28 in Austin, Texas. Come and immerse yourself in all that Web3, crypto, blockchain and the metaverse have to offer. Use code GENC to get 15% off your pass. Visit coindesk.com/consensus - "Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Adrian Blust, Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Episoder(4128)

Is Money Flowing to AI? First U.S. Spot Bitcoin ETF Is Set to Close | CoinDesk Daily

Is Money Flowing to AI? First U.S. Spot Bitcoin ETF Is Set to Close | CoinDesk Daily

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4 Aug 1min

SEC's Hester Peirce’s Parting Advice for Crypto

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CoinDesk's The Policy Protocol hosts Rebecca Rettig and Renato Mariotti open on the current state of crypto and the industry's evolution before digging into the George Santos CFTC settlement and the C...

4 Aug 22min

Nearly $114M of Bitcoin Lost in Continued Coldcard Attacks | CoinDesk Daily

Nearly $114M of Bitcoin Lost in Continued Coldcard Attacks | CoinDesk Daily

Coldcard wallet losses may near $114 million. A flaw in how Coldcard hardware wallets generated their keys let an attacker sweep roughly 594 bitcoin — about $38 million — from around 500 wallets in j...

3 Aug 1min

The Flaw That Drained $38M in Bitcoin in 25 Minutes | CoinDesk Daily

The Flaw That Drained $38M in Bitcoin in 25 Minutes | CoinDesk Daily

594 Bitcoin gone. A flaw in how Coldcard hardware wallets generated their keys let an attacker sweep roughly 594 bitcoin — about $38 million — from around 500 wallets in just 25 minutes. The bug trac...

31 Jul 1min

Could Wisconsin Strip Your Voting Rights for Using Prediction Markets?

Could Wisconsin Strip Your Voting Rights for Using Prediction Markets?

On CoinDesk's The Policy Protocol, Renato Mariotti is joined by guest host Ari Redbord, Global Head of Policy at TRM Labs, for a conversation on the politics of the CLARITY Act, the state-vs-federal f...

31 Jul 25min

Zcash Sealed $1.7B – Here's Everything You Need to Know | Markets Outlook

Zcash Sealed $1.7B – Here's Everything You Need to Know | Markets Outlook

Zcash activated its Ironwood upgrade, sealing roughly $1.7 billion in ZEC behind a one-way turnstile after a researcher found a flaw that could have minted counterfeit coins. Here’s everything you nee...

30 Jul 8min

Telegram Hit With Terror Cases in Two Continents | CoinDesk Daily

Telegram Hit With Terror Cases in Two Continents | CoinDesk Daily

Telegram faces terror-related case in Australia. Australian regulators are taking Telegram to court over its alleged failure to remove terror-related content, with a fine of up to $38 million on the ...

30 Jul 1min

RealFi Wants to Put Your Idle Stablecoins to Work

RealFi Wants to Put Your Idle Stablecoins to Work

RealFi CEO John O'Connor joins CoinDesk's Sam Ewen to explain how his platform is reimagining the stablecoin model, replacing reflexive DeFi yield with real-world fixed income assets, and giving holde...

29 Jul 22min

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