Farm4Profit Podcast20 Mar 2023

Gaining Traction in Your Record Keeping

Farm Accounting Software Management – Income/Expense Management Tools

Ian Harley
Aside from being a farmer himself, Harley has more than 25 years of experience in sales and management of AgTech companies, delivering accounting, operations and agronomy software. Prior to co-founding Traction Ag, Ian held roles at Granular, Trimble and Farm Works Software

Who is Traction Ag?
History, Mission, Vision
the first cloud-based farm management software delivering financial solutions to growers across the Midwest.
Why is it valuable for our listeners to know their true cost of production?
What is the biggest struggle for farmers right now to have an accurate picture of what their breakeven is?
What are some key ways to be able to look at the breakeven?
Per bushel or per acre
By field or farm
Equipment efficiency or labor efficiency
What needs to be tracked?
Inputs, costs, bills, yields, sales, etc….
Why do most farmers struggle with record keeping?
Why is it not fun to do?
How do we motivate them to do a better job?
What are some ways Traction Ag is helping make this process more efficient?
Unified dashboard, electronic payroll, cloud based, shared access
Being cloud based, is Traction Ag mobile?
We have data integration throughout the farm, how is this different?
When a farmer knows what their breakeven is what does it give them more power to do?
Decision making
Quick answers without guessing
More data to analyze – accuracy
Negotiation power with good data
How does working with a product like Traction Ag help with a banker or financing relationship?
Accountant?
How does pricing work?
How can people locate your product and sign up?
What did we miss?
What does success look like to you?
Summary
Challenge
What are some signs that our farmer/listeners have outgrown their current accounting software?

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