Farm4Profit Podcast21 Sep 2023

F4F - The Modern Day Farm Chick & Whiskey Wednesday!

www.agleader.com

www.steinbauer.us

Annaliese Wegner @modfarmchick Instagram: 53k Email Subscribers: 4k Facebook: 134k

Catch Up
Where are they from, what do they farm, how did they get into farming
How’s the family - do they farm with family?
Wisconsin girl, dairy farmer, twin mom (Lane & Sage), & wife
What are they up to today?
What they see that excites them?
What do they want to make sure they see before they leave
Wisconsin Dairy Farmer
Born into dairy farming
Studied dairy science at University of Wisconsin - River Falls
Member of dairy club
Met her husband (Tom) through the club
Now:
Tom and Anneliese farm with his parents on Wegnerlann Dairy
In-laws established farm in 1986
Grown farm to milk 650 cows, 3 times/day, in double parallel parlor
Has your role on the farm ever changed?
Shares modern-day farm life on social media
Enjoys cooking, eating, drinking (Whiskey Wednesday), laughing, and hosting
Farm + Grow Co.
Started this business - she saw the consumer distance from agriculture
Communication focused on engaging fellow farmers to share their story
Why should farmers share their story? What has your role been through the company?
Farm + Grow Co. Programs
The Retreat:
Weekend of self-development
March 7-10, 2024 in the Wisconsin Dells
Goal: obtain tools to help you be the best version of yourself to serve your family, farm, and agriculture
The Event:
Gathering of 60+ other women (afternoon/dinner)
A peer-t0-peer mentoring group
Journaling and discussion
The Mastermind:
A virtual workbook and “session”
Teaching how to promote agriculture that works best for you
Audience Details
82% are female
Primarily ages 25-35
Is there anything unique you see with your audience?
How has social media changed his life?
Why do it?
How would he start it over differently?
Which is their favorite platform?
How do you deal with negative comments?
If you were an animal, what do you think you would be?
Right now, who inspires you?
If you could make anything bigger on your body what would it be?

Would you rather

Drink whiskey or tequila
Live in a ranch home or old farmhouse
Be wiping kids butts or spreading manure
Drink white milk or chocolate milk
Have meeting virtual or in-person
Be on the beach or in the mountains
Have a hotdog or a hamburger
Fourth of July Parties or New Years Parties

What’s next for them?
What can our listeners do to help?
What can we do to help?

What do you like most about being a farmer or what do you like most about farmers?

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