Ep. 47: Finding the perfect balance between D2C and marketplaces (Feat. Vinny O'Brien, eCommerce Consultant)

Ep. 47: Finding the perfect balance between D2C and marketplaces (Feat. Vinny O'Brien, eCommerce Consultant)

With the explosion of marketplaces, how can D2C brands find the perfect balance between direct selling and different marketplaces?

In this special episode, we uncover answers to questions such as:

  • How does consumer behaviour influence the strategy in different marketplaces?
  • What is the impact of major players jumping into the D2C game?
  • What are the biggest shifts in commerce impacting the industry?

... and so much more!


Tune in and learn the best tips and strategies from eCommerce Consultant Vinny O’brien.


Vinny O'Brien is an experienced eCommerce Consultant who helps companies design and execute their global eCommerce omnichannel strategies.

Mikko Rekola is the Chief Evangelist at Woolman - a D2C and Shopify Plus agency helping global brands reach commerce success.

Episoder(80)

Ep.80: Q2 Recap and Q3 Expectations in Digital Commerce

Ep.80: Q2 Recap and Q3 Expectations in Digital Commerce

In this Season 4 finale, Mikko Rekola, Chief Evangelist at Woolman, recaps the key topics from Q2 and shares his predictions for Q3 across the Shopify ecosystem and beyond.

25 Jun 202510min

Ep.79: Shopify Editions Dev 25: Special from Toronto

Ep.79: Shopify Editions Dev 25: Special from Toronto

In this special episode, Marta Gomez, Lead Consultant, shares her experiences from Shopify Editions.dev with Chief Evangelist Mikko Rekola. Listen to their recap, recorded live in Toronto.Looking for ...

4 Jun 202512min

Ep.78: Shopify Summer Editions 2025: Wishlist from Woolman Customers

Ep.78: Shopify Summer Editions 2025: Wishlist from Woolman Customers

Listen to the top feature requests from Woolman’s merchants ahead of Shopify Summer Editions 2025, from smarter AI to B2B upgrades and long-awaited POS rollouts. A quick dive into what merchants reall...

20 Mai 20259min

Ep.77: Unified app stack discussion with Clearer.io, what’s the latest?

Ep.77: Unified app stack discussion with Clearer.io, what’s the latest?

In this episode, Clearer.io's President and COO Tom Goodwin explains the story behind Clearer.io and the value they bring to Shopify Plus merchants. During the discussion, we touch on the importance o...

30 Apr 202512min

Ep.76: The latest in payments: Why Local PSPs Still Matter?

Ep.76: The latest in payments: Why Local PSPs Still Matter?

In this episode, Arto Juvonen from Woolman breaks down how Woolman supports payment providers and shares insights as a Shopify-recommended Payment Partner Provider. Arto discusses key trends, lessons ...

16 Apr 202515min

Ep.75: Shoptalk Spring 2025 – Highlights and Key Takeaways for Digital Commerce

Ep.75: Shoptalk Spring 2025 – Highlights and Key Takeaways for Digital Commerce

In this special episode, our Chief Evangelist Mikko Rekola shares his fresh insights straight from Shoptalk Spring 2025 in Las Vegas. What were the buzzwords, and where is digital commerce heading nex...

2 Apr 202517min

Ep.74: AI Search & Smart Merchandising: What’s Next for Ecommerce?

Ep.74: AI Search & Smart Merchandising: What’s Next for Ecommerce?

In this guest episode, Rachel Tonner, VP of Product Marketing at Athos Commerce, joins Woolman’s Chief Evangelist, Mikko Rekola, to discuss the latest developments in AI-powered search. What should me...

20 Mar 202535min

Ep. 73: Shopify app store in 2025 – what’s trending and what’s next?

Ep. 73: Shopify app store in 2025 – what’s trending and what’s next?

In this solo episode, Mikko Rekola, Chief Evangelist at Woolman, dives into the latest trends shaping the Shopify App Store in 2025. Covering insights from both merchants and app vendors, Mikko explor...

5 Mar 202511min

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