🚀 “The Hacks Pod” — Our 3 Best Stories on Innovation Hacks
The Best One Yet27 Feb 2025

🚀 “The Hacks Pod” — Our 3 Best Stories on Innovation Hacks

Our 2nd Bonus Pod during our Paternity Week is on 3 of our best pop-biz stories on growth hacks from the last year:


#1. SharkNinja’s stock has climbed 140% this year… Here’s how it’s taken over your kitchen.


#2. Gin in a motor oil can? Tampons in an ice cream pint?... The new packaging trend is chaos.


#3. The fastest-growing candy right is Nerds Clusters… It shows there’s a business case in gut instinct.


Share this episode with your buddy who’s building something (or your buddy who should be).


We’ll be back with our usual daily show next week, after Jack’s spent some time getting to know his new baby. But look out for more paternity pods from us dropping this week.


And if you crave more business storytelling from us? Check out our weekly deepdive show: “The Best Idea Yet” — The untold origin stories of the products you’re obsessed with: Wondery.fm/TheBestIdeaYetLinks



—-----------------------------------------------------

Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.


GET ON THE POD:

Submit a shoutout or fact: https://tboypod.com/shoutouts


FOR MORE NICK & JACK:

Newsletter: https://tboypod.com/newsletter

Connect with Nick: https://www.linkedin.com/in/nicolas-martell/

Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/


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Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.



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Episoder(1811)

🍰 “Golden $CAKE” — Cheesecake Factory’s moment. WNBA’s 9am Final. Anthropic’s 1-person startup. +Halloween Purple

🍰 “Golden $CAKE” — Cheesecake Factory’s moment. WNBA’s 9am Final. Anthropic’s 1-person startup. +Halloween Purple

Cheesecake Factory is winning with complexity… Its super long menu defies restaurant econ.Anthropic acquired a 1-person biopharma startup… Can a solo-preneur cure cancer?WNBA Finals game 6 tips off at...

29 Okt 22min

💁‍♀️ “AI For Moms” — Dazzle’s FemmeBot. DoorDash’s Instacart haul. Royal Caribbean’s Panama Canal. +Octo-bull

💁‍♀️ “AI For Moms” — Dazzle’s FemmeBot. DoorDash’s Instacart haul. Royal Caribbean’s Panama Canal. +Octo-bull

DoorDash is reportedly close to buying Instacart for $17B… because gig app winter is here.Marissa Mayer’s Dazzle launched an AI app for women… inspired by FUBU: For Us, By Us.Royal Caribbean is launch...

28 Okt 21min

🐜 “ANTsy” — Anthropic’s IPO files. Candy Corn’s Copier. Chief of Staffs’ surge. +Bahston Ahccent

🐜 “ANTsy” — Anthropic’s IPO files. Candy Corn’s Copier. Chief of Staffs’ surge. +Bahston Ahccent

Anthropic is giving 1 supershare to its 7 co-founders… but the prices are in the tokens.Candy Corn is dominated by a company who copied it… in the fertile crescent of fructose.And Chief of Staff is th...

27 Okt 23min

🏀 “No Rings Attached” — The Knicks’ phishing debacle. Warhound’s $1B super-puppy. Country Clubs’ fun-pivot. +Pop-Biz Costumes

🏀 “No Rings Attached” — The Knicks’ phishing debacle. Warhound’s $1B super-puppy. Country Clubs’ fun-pivot. +Pop-Biz Costumes

Grab your Tickets to the IPO Tour: Our In-Person OfferingSeattle 11/4 (21+): https://www.axs.com/events/1446394/the-best-one-yet-ticketsThe Knicks reportedly withheld championship rings for certain em...

26 Okt 22min

🧹 “Don’t make the bed” — Airbnb’s chore ban. Zuck’s California empire. Skullcandy’s fighter brand. +Baby-Free airline

🧹 “Don’t make the bed” — Airbnb’s chore ban. Zuck’s California empire. Skullcandy’s fighter brand. +Baby-Free airline

Grab your Tickets to the IPO Tour: Our In-Person OfferingSeattle 11/4 (21+): https://www.axs.com/events/1446394/the-best-one-yet-ticketsAirbnb is banning “unreasonable” checkout tasks… And going luxe ...

23 Okt 22min

🎷 “Sax Sells” — Saxophone’s viral comeback. RAV4’s goldilocks problem. Anthropic’s SpaceX rental. +Caliquila

🎷 “Sax Sells” — Saxophone’s viral comeback. RAV4’s goldilocks problem. Anthropic’s SpaceX rental. +Caliquila

Toyota created America’s perfect car: The RAV4… But sales are down because TOO MUCH demand.The saxophone is surging… because its sound is “inimitable”.SpaceX is AI’s landlord, Anthropic is an AI rente...

22 Okt 21min

👀 “Deceptively Good Marketing” — A24’s Elizabeth Holmes hit. Hermès’ emerging suburbs. Supplement acid strips. +Failure Day

👀 “Deceptively Good Marketing” — A24’s Elizabeth Holmes hit. Hermès’ emerging suburbs. Supplement acid strips. +Failure Day

Hermès’ new emerging market? American suburbs… Call them “Nashvillionaires.”“You Can See Everything” has a 21% chance to win Best Picture… Because Nathan Fielder has a strategy.Olive oil in shampoo bo...

21 Okt 21min

🥐 “WTFrance?” — France’s economic ills. Mark Wahlberg's longevity gym. Elon’s stock giveaway. +NBA billboarding

🥐 “WTFrance?” — France’s economic ills. Mark Wahlberg's longevity gym. Elon’s stock giveaway. +NBA billboarding

France’s worst social crisis in years are because of Inflation… but they’re also based on retirement.Mark Walburg launched Municipal gym to beat Equinox… Costco proves it works?Elon Musk is giving 1 s...

20 Okt 22min

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