Email Marketing By The Numbers

Email Marketing By The Numbers

#424 - Email Marketing By The Numbers

*****

This week's episode is brought to you by: MARGIN EDGE

Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.

VISIT: marginedge.com/chip


*****

This week's episode is brought to you by: INKIND

To the over 1,800 U.S. restaurant owners who have been funded by INKIND, it is the source of capital that takes a lot of the pain out of starting and running a restaurant, ultimately helping their dreams come true.

VISIT: https://www.inkind.vip/restaurantstrategy

*****

By the numbers...

  • 22% - Industry Average for Open Rate
  • 2% - Average CTR is usually less than
  • 2% - As long as your unsubscribe rate is under this, you're good
  • 10-12 and 3-5pm - best times to send emails
  • 5 - minimum number of data capture points (res, online order, waitlist, wifi, popup, loyalty)
  • 4 - at least this many emails a month
  • 1:1:1 Principle - own it
  • 50 - minimum number of restaurants you should subscribe to
  • 250 - net new subscribers to your list

*****

The first marketing dollars you spend should be on Google Search Ads and Meta Ads. Why? Because you can measure the results and prove that they work. We're currnetly working with 25 restaurants all over the country. Are you curious to learn more about the Restaurant Strategy Agency?

Email me to start a conversation: chip@chipklose.com

Episoder(539)

What Exactly is a Figure Eight?

What Exactly is a Figure Eight?

#530 - What Exactly is a Figure Eight? *****  This week's episode is brought to you by: MARGIN EDGEVISIT: https://www.marginedge.com/lp/chip This week's episode is brought to you by: RESTAURANT SCALE...

5 Mar 11min

If You Can't Take a Vacation, You Don't Have a Business

If You Can't Take a Vacation, You Don't Have a Business

#529 - If You Can't Take a Vacation, You Don't Have a Business *****   This week's episode is brought to you by: KICKFINVISIT: https://kickfin.com/demo/ This week's episode is brought to you by: AJINO...

2 Mar 15min

How to Find a POS That Works for You

How to Find a POS That Works for You

#528 - How to Find a POS That Works for You *****  This week's episode is brought to you by: MARGIN EDGEVISIT: https://www.marginedge.com/lp/chip This week's episode is brought to you by: RESTAURANT ...

26 Feb 35min

Putting Employee Retention Front and Center

Putting Employee Retention Front and Center

#527 - Putting Employee Retention Front and Center *****   This week's episode is brought to you by: KICKFINVISIT: https://kickfin.com/demo/ This week's episode is brought to you by: AJINOMOTOVISIT: h...

23 Feb 36min

Google Should Be at the Heart of Your Marketing Strategy

Google Should Be at the Heart of Your Marketing Strategy

#526 - Google Should Be at the Heart of Your Marketing Strategy *****  This week's episode is brought to you by: MARQII  MARQII is your one-stop-shop for listings management and reputation management....

19 Feb 11min

The Biggest Difference Between Independent Restaurants and Chains

The Biggest Difference Between Independent Restaurants and Chains

#525 - The Biggest Difference Between Independent Restaurants and Chains ***** This week's episode is brought to you by: OVATION OVATION provides frictionless feedback, streamlined guest recovery, and...

16 Feb 21min

How to CRUSH Your Marketing Goals (ENCORE)

How to CRUSH Your Marketing Goals (ENCORE)

#524 - How to CRUSH Your Marketing Goals (ENCORE) *****  This week's episode is brought to you by: MARQII  MARQII is your one-stop-shop for listings management and reputation management. Collect revie...

12 Feb 23min

Founder of Craveworthy Brands, Gregg Majewski (ENCORE)

Founder of Craveworthy Brands, Gregg Majewski (ENCORE)

#523 - Founder of Craveworthy Brands, Gregg Majewski (ENCORE) ***** This week's episode is brought to you by: OVATION OVATION provides frictionless feedback, streamlined guest recovery, and operationa...

9 Feb 1h 13min

Populært innen Business og økonomi

lydartikler-fra-aftenposten
stopp-verden
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
pengesnakk
utbytte
pengepodden-2
tid-er-penger-en-podcast-med-peter-warren
livet-pa-veien-med-jan-erik-larssen
finansredaksjonen
morgenkaffen-med-finansavisen
rss-markedspuls-2
lederpodden
okonomiamatorene
liberal-halvtime
rss-politisk-preik
rss-pa-konto
stormkast-med-valebrokk-stordalen