Cliff Hudson, CEO of SONIC, on the Evolution of Advertising in Fast Food Franchises

Cliff Hudson, CEO of SONIC, on the Evolution of Advertising in Fast Food Franchises

Cliff Hudson talks to Clint about the difference between growing a business and strengthening a brand, the advantages and disadvantages of the franchise model, how to maintain consistency and quality in franchises, the evolution of marketing and advertising strategies throughout his 35-year career, and his book on leadership, Master of None: How a Jack of All Trades Can Still Reach the Top. Clifford Hudson spent 35 years of his career at Sonic Corp., an Oklahoma City-based, publicly held company that owns, operates, and franchises SONIC Drive-In restaurants. Most recently, he was Chairman of the Board and Chief Executive Officer of this public company with more than 3,500 franchised and company-operated drive-in restaurants. He left the company upon its sale in December 2018 and joined the law firm Crowe & Dunlevy as Of Counsel in the firm’s Oklahoma City office.

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Episoder(242)

AI Leadership Founder Geoff Woods - Why AI Won't Replace Great Leaders

AI Leadership Founder Geoff Woods - Why AI Won't Replace Great Leaders

Geoff Woods, Founder of AI Leadership and bestselling author of The AI-Driven Leader, joins Clint Betts for a conversation on AI, leadership, strategy, and how executives can use artificial intelligen...

9 Jul 37min

Napoleon Hill Institute Chairman David Meltzer - Why Wisdom Beats Wealth

Napoleon Hill Institute Chairman David Meltzer - Why Wisdom Beats Wealth

David Meltzer, entrepreneur, bestselling author, and Chairman of the Napoleon Hill Institute, joins Clint Betts for a powerful conversation on success, faith, AI, leadership, purpose, and the pursuit ...

7 Jul 22min

Lynq CEO Jerald David - How Blockchain Is Reinventing Financial Infrastructure

Lynq CEO Jerald David - How Blockchain Is Reinventing Financial Infrastructure

Jerald David, CEO of Lynq, joins Clint Betts for a conversation on blockchain, tokenization, stablecoins, financial infrastructure, and the future of global markets.Lynq is building a real-time settle...

2 Jul 25min

BRUNT Workwear Founder & CEO Eric Girouard - How Authentic Brands Win

BRUNT Workwear Founder & CEO Eric Girouard - How Authentic Brands Win

Eric Girouard, Founder & CEO of BRUNT Workwear, joins Clint Betts for a conversation on entrepreneurship, branding, AI, e-commerce, and building one of America's fastest-growing workwear companies.Fou...

30 Jun 39min

Blueprint Equity Managing Partner Sheldon Lewis - Is the SaaSpocalypse Real?

Blueprint Equity Managing Partner Sheldon Lewis - Is the SaaSpocalypse Real?

Sheldon Lewis, Managing Partner at Blueprint Equity, joins Clint Betts for a conversation on venture capital, growth equity, AI, SaaS, startup investing, and the future of software businesses.Blueprin...

24 Jun 30min

A Place for Mom CEO Tatyana Zlotsky - Solving America’s Growing Caregiving Crisis

A Place for Mom CEO Tatyana Zlotsky - Solving America’s Growing Caregiving Crisis

Tatyana Zlotsky, CEO of A Place for Mom, joins Clint Betts for a conversation on caregiving, aging, leadership, AI, healthcare, and one of the biggest demographic challenges facing America.As the firs...

23 Jun 22min

Prowler Founder & CEO Toni De La Fuente - Why AI Security Is Really Cloud Security

Prowler Founder & CEO Toni De La Fuente - Why AI Security Is Really Cloud Security

Toni De La Fuente, Founder & CEO of Prowler, joins Clint Betts for a conversation on cloud security, AI, open source software, cybersecurity, and building one of the world's fastest-growing security c...

22 Jun 37min

Torch CEO Heather Conklin - Why Human Leadership Matters More in the AI Era

Torch CEO Heather Conklin - Why Human Leadership Matters More in the AI Era

Heather Conklin, CEO of Torch, joins Clint Betts for a conversation on leadership, coaching, AI, personal growth, and what it takes to lead effectively during times of rapid change.Torch helps organiz...

18 Jun 26min

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