How Leaders Lead with David Novak27 Okt 2022

#106: Jim Weber, CEO of Brooks Running – The power of focus

Let me ask you, have you felt stuck not knowing how to prioritize areas of your business? It’s hard to figure out what’s worth focusing on and what isn’t. And hey, let’s face it, it’s tempting to chase every shiny new opportunity that comes along! But when you listen to today’s episode, you’ll see that some pretty incredible things can happen in your business when you understand the power of focus. My guest today is Jim Weber, the CEO of Brooks Running. When he took over 20 years ago, they were trying to compete in every athletic category – and they were losing 4 or 5 million bucks a year doing it. Jim said, "Hey, let’s focus on ONE category – running – and let’s master it." And at first, the business shrank. But the very next year, the strategy was working. Now, they’ve crossed over the 1 billion dollar milestone in revenue. And they’ve got an extremely loyal customer base of runners, including my daughter Ashley, who ran a half marathon in Brooks! It all started with the power of focusing on a single type of customer. If you want to learn how it happened – and how to use the power of focus in your business – well, keep listening! Here is my conversation with my good friend – and soon to be yours – Jim Weber. Take your learning further. Get proven leadership advice from these (free!) resources: The How Leaders Lead App: A vast library of 90-second leadership lessons to stay sharp on the go Daily Insight Emails: One small (but powerful!) leadership principle to focus on each day Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.

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