Deirdre Lester - Diligent Passion

Deirdre Lester - Diligent Passion

On this episode of the Superpowers podcast, Bill and Chris invite Deirdre Lester, Chief Revenue Officer at Barstool Sports, to share her experience moving up the ranks of the sports industry as a mother and competitive digital marketing icon. Deirdre was born in New Jersey as the middle child between two brothers before attaining her BA in English literature from the University of Vermont. After a short-lived stint in the finance world, Deirdre took the leap to digital sports media at CNET.com. She told the hosts, “It was so new and innovative and was changing people’s lives.” Soon Deirdre had risen through the ranks of sales at CNET and moved on to ESPN. There she committed herself to a career in digital despite being offered a leading role in the television department. She told Bill and Chris, “I that felt getting into the digital forefront was an opportunity to grow… to be entrepreneurial.” After collecting a vast knowledge of the sports industry and working at other companies like Rivals.com and MLB.com, Deirdre joined Barstool sports in 2018. She saw the potential in Barstool and its strong millennials fan base. “It was eye-opening for me… Barstool was built off the backs of hardworking people.” At Barstool Deirdre helped grow the sales team from 6 people to 33 and has facilitated numerous partnerships. Her superpower is that she’s diligently passionate. Throughout her career, Deirdre not only balanced the responsibilities of motherhood with the demands of corporate leadership, but also diligently identified where industry trends were going, well before they arrived at their destination. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(36)

In The Trenches: Macro Musings With Jamie McGurk

In The Trenches: Macro Musings With Jamie McGurk

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Jake DeCicco - Extreme Optimist

Jake DeCicco - Extreme Optimist

Jake DeCicco and his two brothers have a fascinating story about becoming top entrepreneurs in one of the most saturated consumer goods categories - Coffee. Super Coffee's most recent valuation is $50...

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PREVIOUS INTERVIEW - Kara Goldin started her career at Time Magazine and was quickly recruited by CNN for advertising sales. She then took a role at a small startup company called 2Market, where she w...

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Today, in the trenches, we invited Ian White, Co-Founder of Koffie Labs, and Rashid Galadanci, Founder of Driver Technologies, to talk about what they are seeing in the insurance tech sector. "Somebod...

23 Feb 202228min

Mick Batyske - Flywheel Connections

Mick Batyske - Flywheel Connections

I met Mick Batyske years ago in Barcelona, and I was blown away by his incredible musical talent and entrepreneurial spirit. This guy has DJ'd for some of the biggest names: Cartier, Complex, GQ, Inst...

16 Feb 202253min

In The Trenches: Retail Tech Innovation with Matt Olivo and Chris Cunningham

In The Trenches: Retail Tech Innovation with Matt Olivo and Chris Cunningham

Welcome to the second installment of In The Trenches. In line with our core strategy of traditional old economy sectors looking for productivity solutions, we have started to see a marked increase in ...

9 Feb 202220min

Phil Bronner - Empathetic Strategist

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Phil Bronner and I have known each other for the last 15 years. Phil started as a self-described snotty-nosed kid running around Baltimore trying to play ball and became one of the most successful ven...

2 Feb 202236min

In The Trenches: 2022 Tech Industry Predictions with Matt Olivo and Chris Cunningham

In The Trenches: 2022 Tech Industry Predictions with Matt Olivo and Chris Cunningham

I want you to meet my partner, Matt Olivo. This year, I am getting him more involved in the Superpowers Podcast because he is a wealth of knowledge for new founders and anyone interested in Venture. M...

19 Jan 202222min

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