No Time To Die: How James Bond fought the ‘streamer wars’ and won
The Standard1 Okt 2021

No Time To Die: How James Bond fought the ‘streamer wars’ and won

The latest James Bond Movie, No Time to Die, looks set to be an enormous box office hit with £5 million of tickets sold for its first weekend in the UK. It’s not been released internationally yet. But during a two year long delay for the movie’s release, the producers were put under huge pressure to sell it to a streaming service so audiences could watch it at home.

In this Leader special we hear from the cast and crew of the movie, including Daniel Craig and Barbara Broccoli, about why they held out for a cinema release, despite enormous amounts of money being offered.

We also have exclusive insight from VUE founder, and BFI chairman, Tim Richards, who reveals just how dire the situation got for cinemas during the pandemic, but predicts a “golden age” for the industry with streamers putting their TV series on the big screen.

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