The Power of Purpose: How B Corp Values Fuel eCommerce Growth at Sarah Raven, with Ash Pallet

The Power of Purpose: How B Corp Values Fuel eCommerce Growth at Sarah Raven, with Ash Pallet

Ash Pallet has just finished 8 years as Senior Digital and eCommerce Manager at Sarah Raven, one of the UK’s largest gardening brands. It’s a B Corp, founded in 1999, selling via catalogues and a BigCommerce store, they now do annual sales of £22 million.

Hit PLAY to hear:

  • How Sarah Raven skyrocketed from £8M to £22M in sales 🚀
  • The UX and tech strategies that drive higher conversions 🛒
  • Why bundling products boosts sales (without discounts!) 💡
  • The secret to making sustainability a business advantage 🌱
  • How to simplify your tech stack for smarter growth ⚙️
  • Must-know tips for improving your site’s search & UX 🔍

Key timestamps to dive straight in:

[04:36] Emma's career journey: dining room to eCommerce.

[08:35] Focus: UX and customer journey.

[12:00] Eco-friendly, customer-centric nursery.

[15:50] Refocus with MoSCoW prioritization method.

[18:52] "Keys to Business Success"

[21:06] Optimise website search for sales.

[23:41] Listen to Ash’s Top Tips!

Full episode notes here: https://ecmp.info/532

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