đŸ’© “TP’s wet disruptor” — Dude Wipes’ rise. America’s 1st Crypto Fund. The Biz of Breakups.

đŸ’© “TP’s wet disruptor” — Dude Wipes’ rise. America’s 1st Crypto Fund. The Biz of Breakups.

Dude Wipes hit $200M in sales
 because they saw an opportunity in 1 stat about toilet paper.

Trump is launching America’s 1st crypto fund
 but markets hated the details (lost #Bromentum)

Sponsored Breakups are the new trend in marketing
 because passion points = loyalty points.

Plus, we got the details on the latest IBO
 Jack’s Initial Baby Offering.


$BTC $ETH $PG


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of Sesame Street: The Trojan Horse of TV. Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



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 The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.


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Episodes drop weekly. It’s The Best Idea Yet.



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Episoder(1658)

👠 “D(ad)dy Gang” — Alex Cooper’s ad agency. Lamborghini’s $6K stroller. CBS’ radical moderate. +Knitting Economy.

👠 “D(ad)dy Gang” — Alex Cooper’s ad agency. Lamborghini’s $6K stroller. CBS’ radical moderate. +Knitting Economy.

Alex Cooper’s Call Her Daddy launched an ad agency
 It’s vertical integration, daddy-style.Lamborghini & Aston-Martin now sell $5k baby strollers
 and fertility explains the trend.CBS News named Bari ...

7 Okt 202521min

đŸ€Ą “Brain RotTok” — Sora’s AI Hollywood app. Heinz’s sauce maxxing. Best Buddy Stock Accounts. +Nick’s Waymo ticket

đŸ€Ą “Brain RotTok” — Sora’s AI Hollywood app. Heinz’s sauce maxxing. Best Buddy Stock Accounts. +Nick’s Waymo ticket

OpenAI’s Sora hit #1 in the app store with AI-only vids
 Artificial intelligence is going the way of Artificial Ingredients.The financial “trend du jour” is opening a joint bank account with your best...

6 Okt 202522min

🌼 “Choco Taco 2.0” — Salt & Straw’s Taco Bell collab. Electric Cars’ last call. Interview with Friend AI’s CEO. +AOL RIP

🌼 “Choco Taco 2.0” — Salt & Straw’s Taco Bell collab. Electric Cars’ last call. Interview with Friend AI’s CEO. +AOL RIP

The founder of Friend joins the pod for an interview
 And announces he’s making a Friend AI movie.Taco Bell and Salt & Straw resurrected the Choco Taco
 It’s a new playbook for collabs.Electric cars s...

3 Okt 202533min

đŸŽó §ó ąó „ó źó §ó ż “Bank It Like Beckham” — David Beckham’s biz empire. Dirty Soda’s surge. McKinsey’s CEO secret. +Co-CEO Olsen Twins.

đŸŽó §ó ąó „ó źó §ó ż “Bank It Like Beckham” — David Beckham’s biz empire. Dirty Soda’s surge. McKinsey’s CEO secret. +Co-CEO Olsen Twins.

Swig started the Dirty Soda trend that’s taking over America
 and now it’s overtaking alcohol.David Beckham’s financials leaked
 He makes more $$$ today than as a star soccer player.McKinsey breeds mo...

2 Okt 202522min

đŸ¶ “Cute > Compute” — DoorDash’s delivery bot. Etsy’s ChatGPT website-killer. America’s 15th Shutdown. +Ford Poetry.

đŸ¶ “Cute > Compute” — DoorDash’s delivery bot. Etsy’s ChatGPT website-killer. America’s 15th Shutdown. +Ford Poetry.

DoorDash’s 1st food delivery robot has as a strategic feature
 Cuteness.Etsy stock jumped 16% on a shopping deal with ChatGPT
 but AI agents are also a website-killer.The impact of the Government Shut...

1 Okt 202521min

đŸŽ© “Boardwalk McEmpire” — McDonald’s Monopoly psychology. Friend AI’s viral subway ad. EA’s Saudi Sale. +The Best Idea Yet nomination.

đŸŽ© “Boardwalk McEmpire” — McDonald’s Monopoly psychology. Friend AI’s viral subway ad. EA’s Saudi Sale. +The Best Idea Yet nomination.

Vote for The Best Idea Yet to win “Best Business Podcast”: ​​https://vote.signalaward.com/PublicVoting#/2025/shows/genre/businessMcDonald’s Monopoly is back after 10 years
 It broke the rules of marke...

30 Sep 202522min

đŸ„ƒ “Negroni Hotel” — Death & Co’s hotel chain. Costco’s 9am DINK hour. Apple acquires Intel? +Ad-supported Toilet Paper

đŸ„ƒ “Negroni Hotel” — Death & Co’s hotel chain. Costco’s 9am DINK hour. Apple acquires Intel? +Ad-supported Toilet Paper

Death & Co. started the craft cocktail movement
 and now it’s becoming a hotel chain.Apple’s surprise Made in America power move?... Buy Intel (the whole company).Costco opened 1 hour early for execut...

29 Sep 202521min

🚛 “Sloppy Soundtracks” — Spotify’s AI purge. NFL’s 3 huge sales. Starbucks’ McDonald moment. + Anthropologie’s $1K rock.

🚛 “Sloppy Soundtracks” — Spotify’s AI purge. NFL’s 3 huge sales. Starbucks’ McDonald moment. + Anthropologie’s $1K rock.

Starbucks is decaffeinating itself, closing 400 stores
 but there’s hope for Starbs at McDonald’s.3 NFL teams just sold at record prices... They sold to Private Equity, but what about fan shares?Spoti...

26 Sep 202522min

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