Think Fast Talk Smart: Communication Techniques4 Mar 2025

189. Numbers Need Narrative: Use Data to Influence and Inspire

Why numbers are only as compelling as the narratives we attach to them.

Facts and figures can be your friend, but before you load your presentation full of data, Miro Kazakoff has a word of caution: “Data’s objective, but people are not.”

You might think that your data speaks for itself, but Kazakoff says numbers need a narrative. A senior lecturer at MIT Sloan School of Management and author of Persuading with Data: A Guide to Designing, Delivering, and Defending Your Data, he says the key to making data persuasive isn't about showing more information — it's about understanding your audience well enough to know how to relay it in a way that will connect with them. "The people who get good at this are not so much the people who can talk and draw graphs well, but the people who can listen the best. It starts with is empathy.”

In this episode of Think Fast, Talk Smart, Kazakoff joins Matt Abrahams to explore how to transform complex data into clear, compelling communication. From avoiding the "curse of knowledge" to effectively orienting your audience through visualizations, he shares practical strategies for making your data not just informative, but persuasive.

Episode Reference Links:

Miro Kazakoff
Miro’s Book: Persuading with Data
Ep.49 Make Numbers Count: How to Communicate Data Effectively

Connect:

Premium Signup >>>> Think Fast Talk Smart Premium
Email Questions & Feedback >>> hello@fastersmarter.io
Episode Transcripts >>> Think Fast Talk Smart Website
Newsletter Signup + English Language Learning >>> FasterSmarter.io
Think Fast Talk Smart >>> LinkedIn, Instagram, YouTube
Matt Abrahams >>> LinkedIn

Chapters:

(00:00) - Introduction
(00:51) - How to Use Data Persuasively
(02:38) - The Curse of Knowledge in Data Communication
(05:03) - The Best Way to Present Data Visually
(07:18) - The Role of Context in Making Data Meaningful
(09:30) - Orienting Your Audience When Presenting Data
(12:06) - Storytelling in Data Communication
(14:07) - The Final Three Questions
(19:06) - Conclusion

********
Thank you to our sponsors. These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost.

Unleash your Superhuman potential with AI that meets you where you work. Learn more at superhuman.com

Join our Think Fast Talk Smart Learning Community and become the communicator you want to be.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(333)

327. The Human Reset: Reclaiming Authenticity in the Age of AI

“Our imperfections reveal that we’re human.”As AI makes it easier to polish our words, how do we prove that our communication is actually our own? For Matt Abrahams, the answer isn’t to avoid AI, but ...

28 Sep 25min

326. Rethinks: The Secrets to Getting the Information You Need from AI

“Most teams leave the vast majority of their innovation potential on the table.”If you treat artificial intelligence like an oracle, you’ll likely be disappointed. But treat it like a teammate, and Je...

24 Sep 25min

325. Message Market Fit: Turning Great Ideas Into Communication That Lands

“No one cares about us, our company, our products. We have to make them care, and for that, we need the right words.”Great work doesn’t always speak for itself. For communication strategist and author...

21 Sep 19min

324. Rethinks: Defining Where We Want AI To Take Us

“If you're worried that a ChatGPT type tool can replace you, you need to [ask]: Why am I communicating? What am I trying to say? Am I being authentic?”Artificial intelligence can now do a lot of thing...

17 Sep 23min

323. Turn Up the Heat: Make Conflict More Constructive

“I’m not saying necessarily fight more, I’m saying fight better.”Conflict doesn’t have to mean avoidance or escalation. Priya Parker, expert facilitator, strategic advisor and author of The Art of Fig...

14 Sep 24min

322. Talk Back: Why Arguing With Yourself Can Help You Flourish

“What you think is not gospel.”Can arguing with yourself make you happier? Martin Seligman, positive psychology pioneer and author of Agency: The Psychological History of Human Progress, says our nega...

10 Sep 21min

321. The Respect Effect: What Stereotype Threat Teaches Us About Communication

“Everybody you interact with needs that signal of respect.”Feeling seen and respected can shape how we communicate and connect with others. For Stanford social psychologist and author of Churn: The Te...

7 Sep 20min

320. Quick Thinks: How to Prepare, Stand Out, and Ace Your Interview

“The ability to handle yourself in interviews and other high-pressure situations can make the difference in getting the job and achieving your goals.”A successful interview is more than answering ques...

3 Sep 17min