494. Why Do Most Ideas Fail to Scale?

494. Why Do Most Ideas Fail to Scale?

In a new book called The Voltage Effect, the economist John List — who has already revolutionized how his profession does research — is trying to start a scaling revolution. In this installment of the Freakonomics Radio Book Club, List teaches us how to avoid false positives, how to know whether a given success is due to the chef or the ingredients, and how to practice “optimal quitting.”


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Episoder(921)

Why Cooking is Caregiving, with Chef Hillary Sterling | Better in Person

Why Cooking is Caregiving, with Chef Hillary Sterling | Better in Person

Hillary Sterling was a Brooklyn kid raised on cream cheese sandwiches and canned potatoes. So how did she become one of New York City's best chefs? The Ci Siamo executive chef explains on the second e...

22 Jul 0s

Are You Really Allergic to Penicillin? (Update)

Are You Really Allergic to Penicillin? (Update)

Like tens of millions of people, Stephen Dubner thought he had a penicillin allergy. Like the vast majority, he didn’t. This misdiagnosis costs billions of dollars and causes serious health problems, ...

17 Jul 1h 5min

How a Great Architect Thinks, with Bjarke Ingels | Better in Person

How a Great Architect Thinks, with Bjarke Ingels | Better in Person

Is the oxymoron really “the secret sauce to everything”? That’s the case Ingels makes in this debut episode of our new video show Better in Person, filmed in Stephen Dubner’s living room.   If you'd l...

14 Jul 43min

681. How to Host a Talk Show, with Dick Cavett

681. How to Host a Talk Show, with Dick Cavett

Stephen Dubner had an idea for a new project. So he drove to Connecticut and knocked on the door of the master. Dubner’s new TV talk show Better in Person launches July 14 on the Freakonomics YouTube ...

9 Jul 43min

680. Can Universities Win Back Our Trust?

680. Can Universities Win Back Our Trust?

Dartmouth president Sian Beilock, a psychologist by training, made her name studying why people choke. Now she’s applying those insights to one of the most scrutinized jobs in America. No pressure!  ...

3 Jul 49min

679. Why Does Vanderbilt Keep Winning?

679. Why Does Vanderbilt Keep Winning?

It’s a hard time to run a university: public trust is low, political pressure is high, and finances are fragile. But Daniel Diermeier, who trained as a political scientist, has Vanderbilt humming. How...

26 Jun 1h 4min

The World Is (Still) Drowning in Sludge

The World Is (Still) Drowning in Sludge

Insurance forms that make no sense. Subscriptions that can’t be cancelled. A never-ending blizzard of automated notifications. In this update of a 2025 episode, Stephen Dubner discovers where all this...

24 Jun 54min

678. Who Gets to Choose a “Good Death”?

678. Who Gets to Choose a “Good Death”?

New York is the latest state to legalize medical aid in dying. Stephen Dubner speaks with the governor who signed the law, a Nobel Prize-winning economist, a death doula — and an ethicist who thinks t...

19 Jun 50min

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