đŸ§± “MEGOs” — Mattel’s LEGO dupe. Utah’s online bouncer. Pizza’s stuffed crust strategy.
The Best One Yet7 Mar 2025

đŸ§± “MEGOs” — Mattel’s LEGO dupe. Utah’s online bouncer. Pizza’s stuffed crust strategy.

Mattel is launching their own version of LEGO bricks
 What will win, brand or price?

Utah will make you show an ID to download Instagram
 It’s a Social Media Bouncer (aka “The McLovin Rule”).

The economics of stuffed crust pizza are wild
 so why’d Domino’s take 30 years to make one?

Plus, we’re dropping a Snooze Pod
 We read 1 shareholder letter to help you fall asleep for Daylight Savings.


$PZZA $DOM $MAT $META


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
 The Doritos Locos Taco 🌼. Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.


—-----------------------------------------------------

Subscribe to our new (2nd) show
 The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.


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Episodes drop weekly. It’s The Best Idea Yet.



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Episoder(1808)

🏀 “No Rings Attached” — The Knicks’ phishing debacle. Warhound’s $1B super-puppy. Country Clubs’ fun-pivot. +Pop-Biz Costumes

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Grab your Tickets to the IPO Tour: Our In-Person OfferingSeattle 11/4 (21+): https://www.axs.com/events/1446394/the-best-one-yet-ticketsThe Knicks reportedly withheld championship rings for certain em...

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đŸ§č “Don’t make the bed” — Airbnb’s chore ban. Zuck’s California empire. Skullcandy’s fighter brand. +Baby-Free airline

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Grab your Tickets to the IPO Tour: Our In-Person OfferingSeattle 11/4 (21+): https://www.axs.com/events/1446394/the-best-one-yet-ticketsAirbnb is banning “unreasonable” checkout tasks
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đŸŽ· “Sax Sells” — Saxophone’s viral comeback. RAV4’s goldilocks problem. Anthropic’s SpaceX rental. +Caliquila

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Toyota created America’s perfect car: The RAV4
 But sales are down because TOO MUCH demand.The saxophone is surging
 because its sound is “inimitable”.SpaceX is AI’s landlord, Anthropic is an AI rente...

22 Okt 21min

👀 “Deceptively Good Marketing” — A24’s Elizabeth Holmes hit. Hermùs’ emerging suburbs. Supplement acid strips. +Failure Day

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Hermùs’ new emerging market? American suburbs
 Call them “Nashvillionaires.”“You Can See Everything” has a 21% chance to win Best Picture
 Because Nathan Fielder has a strategy.Olive oil in shampoo bo...

21 Okt 21min

đŸ„ “WTFrance?” — France’s economic ills. Mark Wahlberg's longevity gym. Elon’s stock giveaway. +NBA billboarding

đŸ„ “WTFrance?” — France’s economic ills. Mark Wahlberg's longevity gym. Elon’s stock giveaway. +NBA billboarding

France’s worst social crisis in years are because of Inflation
 but they’re also based on retirement.Mark Walburg launched Municipal gym to beat Equinox
 Costco proves it works?Elon Musk is giving 1 s...

20 Okt 22min

đŸȘœ “The Spacester” — Tesla’s flying car. Reese Witherspoon’s boomerang. AI’s hot standup comics. +KFC breakup

đŸȘœ “The Spacester” — Tesla’s flying car. Reese Witherspoon’s boomerang. AI’s hot standup comics. +KFC breakup

Tesla’s flying car might never get sold
 but it was marketing the stock, not the car.Reese Witherspoon bought back Hello Sunshine for 96% off
 cause media has human souls.AI is stealing comedians’ jok...

20 Okt 21min

đŸ„— “Sultans of Salad” — Sweetgreen Co-Founders Jonathan Neman & Nicolas Jammet

đŸ„— “Sultans of Salad” — Sweetgreen Co-Founders Jonathan Neman & Nicolas Jammet

LIVE from sold-out Boston
 we sat down with 2 of the 3 co-founders of Sweetgreen.In this sitdown, Jon & Nic explain how 2 years after college, they booked The Strokes for a salad music festival, event...

16 Okt 36min

☘ “LIVE from Boston” — Ben Affleck’s AI genius. Bananas inflation-omics. Uber’s data center piggybacking. +Top-smelling cities

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Bumble got acquired in a happier-ever-after Private Equity ending
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