🧱 “MEGOs” — Mattel’s LEGO dupe. Utah’s online bouncer. Pizza’s stuffed crust strategy.
The Best One Yet7 Mar 2025

🧱 “MEGOs” — Mattel’s LEGO dupe. Utah’s online bouncer. Pizza’s stuffed crust strategy.

Mattel is launching their own version of LEGO bricks… What will win, brand or price?

Utah will make you show an ID to download Instagram… It’s a Social Media Bouncer (aka “The McLovin Rule”).

The economics of stuffed crust pizza are wild… so why’d Domino’s take 30 years to make one?

Plus, we’re dropping a Snooze Pod… We read 1 shareholder letter to help you fall asleep for Daylight Savings.


$PZZA $DOM $MAT $META


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… The Doritos Locos Taco 🌮. Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.


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Episoder(1654)

💝 “The Gift She Wants” — Cartier’s Gen Z watch. AI’s 174-year-old glass. Mattel’s Barbie Bummer. +Olympic side hustles

💝 “The Gift She Wants” — Cartier’s Gen Z watch. AI’s 174-year-old glass. Mattel’s Barbie Bummer. +Olympic side hustles

Taylor Swift was wearing Cartier in her engagement announcement… now it’s Gen Z’s Rolex.The winner of AI is a 175-year-old glass biz… Corning Glass shows that a shortage in AI, is also an ATH.Mattel p...

12 Feb 21min

👨‍❤️‍💋‍👨 “9pm Mystery” — Date Drop’s college takeover. MrBeast’s teen bank. Eddie Bauer’s crapitalism. +Google’s 100-Year Bond.

👨‍❤️‍💋‍👨 “9pm Mystery” — Date Drop’s college takeover. MrBeast’s teen bank. Eddie Bauer’s crapitalism. +Google’s 100-Year Bond.

Eddie Bauer rose thanks to capitalism... It’s now bankrupt thanks to “Crapitalism.”72% of Stanford undergrads are using Date Drop… It’s taken over Tuesday nights.MrBeast bought Step, a Fintech app for...

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🏈🫧 “Super Bubble” — AI’s ad curse. Ferrari’s electric iCar. Grubhub’s fee prohibition. +Bad Bunny’s Instagram wipe

🏈🫧 “Super Bubble” — AI’s ad curse. Ferrari’s electric iCar. Grubhub’s fee prohibition. +Bad Bunny’s Instagram wipe

The #1 theme of the Super Bowl commercials?... An AI Super Bubble.Ferrari’s 1st ever electric car is designed by iPhone’s Jony Ive… but it’s an anti-tech EV.Grubhub just became the 1st ever delivery a...

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🇺🇸 “Team Polo” — Ralph Lauren’s Olympic win. Jennifer Garner’s baby IPO. Snap’s glasses revenge. +Black History’s founder.

🇺🇸 “Team Polo” — Ralph Lauren’s Olympic win. Jennifer Garner’s baby IPO. Snap’s glasses revenge. +Black History’s founder.

The real winner of the Olympics? Ralph Lauren… the stock’s near a gold-medal all-time-high.Actor Jennifer Garner’s baby food biz IPO’d… Once Upon A Farm’s growth hack is 1st time mommas.Snap’s CEO is ...

9 Feb 21min

🐰 “El Supertazón” — Bad Bunny’s business. Anthropic’s book destruction. Chipotle’s $100K rule. +Football Birkin Bags

🐰 “El Supertazón” — Bad Bunny’s business. Anthropic’s book destruction. Chipotle’s $100K rule. +Football Birkin Bags

Anthropic is trolling OpenAI, but they got here… by destroying 1 million books.Chipotle is raising guac prices… it’s ok with ppl making less than $100k going to Taco Bell.Bad Bunny is the Halftime Sho...

6 Feb 22min

🍌 “Ripe $$$” — Instacart’s banana strategy. Bitcoin’s Ice Age. Kindred’s Airbnb swap. +SF Super Bowl conspiracy

🍌 “Ripe $$$” — Instacart’s banana strategy. Bitcoin’s Ice Age. Kindred’s Airbnb swap. +SF Super Bowl conspiracy

Bitcoin has officially wiped out all its gains from the Trump presidency… it’s a mini ice age.Instacart’s Super Bowl ad is all about bananas… Because ripeness retains.Airbnb rival Kindred just raised ...

5 Feb 22min

🚀 “$XXX” — SpaceX’s sugardaddy deal. Zebra’s Super Bowl stock. Pepsi’s price cut. +Minivan Millennial Dad.

🚀 “$XXX” — SpaceX’s sugardaddy deal. Zebra’s Super Bowl stock. Pepsi’s price cut. +Minivan Millennial Dad.

One company is tracking every football at the Super Bowl… And it’s a publicly-traded stock.Elon Musk is merging SpaceX and Xai… It’s a sugardaddy acquisition.Pepsi is cutting prices on Dorito’s and al...

4 Feb 22min

🍸 “$haken” — Martinis’ alcohol defiance. Moltbot’s AI Facebook. Disney’s Musical TikTok. + Nike/Costco shoe

🍸 “$haken” — Martinis’ alcohol defiance. Moltbot’s AI Facebook. Disney’s Musical TikTok. + Nike/Costco shoe

Moltbot has gone viral with a chatbot social network… AI Agents are chatting with other AI.Disney’s parks biz hit an ATH… but the real story is High School Musical on TikTok.There is 1 drink defying t...

3 Feb 22min

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