đŸŒ” “South By, Inc.” — The Biz of SXSW. TJMaxx vs HermĂšs. Ryan Reynolds’ $100M Wrexham.
The Best One Yet10 Mar 2025

đŸŒ” “South By, Inc.” — The Biz of SXSW. TJMaxx vs HermĂšs. Ryan Reynolds’ $100M Wrexham.

The #3 retailer in the world? It’s TJMaxx
 because TJ is tariff-proof.

The South By Southwest tech-tainment is this week
 because the conference biz is booming.

Ryan Reynolds’ investment in one crappy soccer club
 just got a 4,900% return.

Plus, one Jurassic Park startup just invented a new species
 The Woolly Mouse.


$TJX $HESAY $LVMUY


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of


Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



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 The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.


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Episoder(1625)

âšœ “Yellow card” — World Cup’s surge seating. Winklevii Bros’ IPO. Casey’s pizza station. +Zodiac Investing.

âšœ “Yellow card” — World Cup’s surge seating. Winklevii Bros’ IPO. Casey’s pizza station. +Zodiac Investing.

FIFA began selling tickets to the 2026 World Cup in USA yesterday
 and it’s messing with StubHub.The Winklevoss twins didn’t get Facebook
 but their crypto company Gemini just IPO’d.The 5th biggest pi...

12 Sep 202522min

🔼 “New Richest Human” — Oracle’s 40% surge. Ralph Lauren’s AI nepobaby. “Got Milk?” 30th b’day. +Pokemon Card investors.

🔼 “New Richest Human” — Oracle’s 40% surge. Ralph Lauren’s AI nepobaby. “Got Milk?” 30th b’day. +Pokemon Card investors.

Oracle stock jumped 40% yesterday
 making Larry Ellison is now the world’s richest person. Ralph Lauren stock is at an all-time high
 Because the founder’s son got tech done.Got Milk is now 30 years o...

11 Sep 202522min

đŸ€ “Ozempic iPhone” — Apple’s iPhone “Air”. Ben & Jerry’s revolt. Sphere’s 4D Wizard of Oz. +Anti-Shoe-Startups.

đŸ€ “Ozempic iPhone” — Apple’s iPhone “Air”. Ben & Jerry’s revolt. Sphere’s 4D Wizard of Oz. +Anti-Shoe-Startups.

Apple just unveiled the iPhone Air
 for Apple, it’s survival by a thousand features.Wizard of Oz at the Sphere is basically the metaverse
 and the blockbuster of 2025.Ben & Jerry are calling for their...

10 Sep 202522min

🧈 “Costco Gold Digger” — Gold’s all-time-high. OpenAI’s 1st Cannes film. Black Rock Coffee’s IPO. +NYYankee $$$.

🧈 “Costco Gold Digger” — Gold’s all-time-high. OpenAI’s 1st Cannes film. Black Rock Coffee’s IPO. +NYYankee $$$.

Sam Altman’s newest idea?... OpenAI makes an animated movie to win the Cannes Film Fest.Black Rock Coffee is going public as anti-Starbucks
 It’s not “disruption,” it’s “erosion.”One of the 3 top stoc...

9 Sep 202522min

💰 “$1 Trillion Paycheck” — Elon’s 13-digit incentive. J.Crew’s AI faux pas. US Open’s Cadillac. +Martell baby #2.

💰 “$1 Trillion Paycheck” — Elon’s 13-digit incentive. J.Crew’s AI faux pas. US Open’s Cadillac. +Martell baby #2.

The real winner of the US Open? Cadillac
 It used “The Great Gatsby Strategy.”J.Crew just caused the biggest fashion drama of the year
 It used AI to knockoff *itself*.Elon may get the biggest pay pac...

8 Sep 202523min

💰 “The (Ex)Finance Bro’s Guide To $$$” — Nick & Jack interviewed on Wild 'Til 9

💰 “The (Ex)Finance Bro’s Guide To $$$” — Nick & Jack interviewed on Wild 'Til 9

What do I do with my money? And why? And how? And ???????? We hung out with influencer couple Lauren Riihimaki (aka LaurDIY) & Jeremy Lewis to answer those questions. As a couple ex-finance guys turne...

4 Sep 20251h 13min

PART 2 👜Birkin: The Handbag That Costs More Than Your House

PART 2 👜Birkin: The Handbag That Costs More Than Your House

Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/When Jane Birkin's boyfriend ran over her beloved wicker basket, she was stuck lugging a messy tote onto a flight to Lo...

3 Sep 202521min

PART 1 👜Birkin: The Handbag That Costs More Than Your House

PART 1 👜Birkin: The Handbag That Costs More Than Your House

Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/When Jane Birkin's boyfriend ran over her beloved wicker basket, she was stuck lugging a messy tote onto a flight to Lo...

2 Sep 202525min

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