🌵 “South By, Inc.” — The Biz of SXSW. TJMaxx vs Hermès. Ryan Reynolds’ $100M Wrexham.
The Best One Yet10 Mar 2025

🌵 “South By, Inc.” — The Biz of SXSW. TJMaxx vs Hermès. Ryan Reynolds’ $100M Wrexham.

The #3 retailer in the world? It’s TJMaxx… because TJ is tariff-proof.

The South By Southwest tech-tainment is this week… because the conference biz is booming.

Ryan Reynolds’ investment in one crappy soccer club… just got a 4,900% return.

Plus, one Jurassic Park startup just invented a new species… The Woolly Mouse.


$TJX $HESAY $LVMUY


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“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



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Episoder(1626)

🛢️ “‘Bottlenecking” — Iran’s Strait of Hormuz. Tesla’s robotaxi vs. Waymo. Dallas Cheerleaders’ 400% pay raise.

🛢️ “‘Bottlenecking” — Iran’s Strait of Hormuz. Tesla’s robotaxi vs. Waymo. Dallas Cheerleaders’ 400% pay raise.

The most important economic part of the War in Iran? The Strait of Hormuz… It controls 20% of earth’s oil exports.The 2 biggest self-driving car headlines of the decade… Tesla’s robotaxi launch in Aus...

24 Jun 202523min

🏄 “It’s The New Golf” — Surfing’s wave pool surge. The Infinite Workday. Disney’s Amazon ad collab.

🏄 “It’s The New Golf” — Surfing’s wave pool surge. The Infinite Workday. Disney’s Amazon ad collab.

The hot new real estate trend is giant surf parks… Wave Pools borrowed the biz model of golf.117 emails per day? Interruptions every 2 minutes?... Microsoft data reveals your “Infinite Workday.”Disney...

23 Jun 202521min

👾 “Reddit vs AI” — Our Interview with Reddit CEO Steve Huffman

👾 “Reddit vs AI” — Our Interview with Reddit CEO Steve Huffman

Reddit… it’s the most important company in social media right now, because it’s the most different. It’s the 5th most visited website in America, the internet’s front page, and the most valuable sourc...

20 Jun 20251h 7min

🏒 “Less Taxes, More Trophies” — Florida’s hockey strategy. Chase Sapphire’s $795 fee. Roblox’s Farmville 2.0.

🏒 “Less Taxes, More Trophies” — Florida’s hockey strategy. Chase Sapphire’s $795 fee. Roblox’s Farmville 2.0.

The Chase Sapphire Reserve card jacked up its fee to $795… so we did the aluminum math.Why is Florida winning so many Stanley Cup hockey games?... Lower taxes = More trophies.Roblox stock is up 180% i...

18 Jun 202522min

🍔 “I’m lovin ___” — Shake Shack’s 1st slogan. Trump’s $499 smartphone. Tracy Anderson’s pilates club.

🍔 “I’m lovin ___” — Shake Shack’s 1st slogan. Trump’s $499 smartphone. Tracy Anderson’s pilates club.

Shake Shack stock popped on its 1st slogan… so we’ll share the secret to slogans.Trump disclosed his 2024 income (at least $600M)… and now the he’s is launching a $499 smartphone.Tracy Anderson has pi...

17 Jun 202523min

🪖“Army’s GeekSquad” — US Military’s Tech Recruits. Converse’s MJ moment. Din Tai Fung’s dumpling empire.

🪖“Army’s GeekSquad” — US Military’s Tech Recruits. Converse’s MJ moment. Din Tai Fung’s dumpling empire.

The best player in the NBA Finals wears Converse… so they launched a sneaker dating show?War in the Middle East means the US Army has a new recruit… Palantir, Meta, and OpenAI.Din Tai Fung is now the ...

16 Jun 202522min

⌚ “Engagement Watch” — Rolex’s wedding win. Starbucks’ barista championship. Home Depot’s ICE raid.

⌚ “Engagement Watch” — Rolex’s wedding win. Starbucks’ barista championship. Home Depot’s ICE raid.

Rolex sales are jumping… because women are giving them as engagement rings (watches?).Home Depot’s newest business risk?... It’s now ground zero in the ICE immigration raids.Starbucks hosted the world...

13 Jun 202520min

👙 “SummerHouse VC” — Paige DeSorbo’s exit. US/China trade dud. Heinz’s breakfast ketchup.

👙 “SummerHouse VC” — Paige DeSorbo’s exit. US/China trade dud. Heinz’s breakfast ketchup.

The US and China trade deal looks more like a trade dud… because of China’s Infinity Stones.When Heinz ketchup changes its bottle, sales pop… so it launched maple syrup ketchup jugs.Summer House star ...

12 Jun 202520min

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