Case Study: The Proper Way To Multithread | Donald Kelly - 1879

You've heard me talk about multithreading over and over again. Today, I’m sharing more insight with a personal experience of mine and how I worked with multiple people in an organization to close a deal. Don’t forget to connect with me on LinkedIn and send a message with the title: "multithreading" and tell me what you liked about this episode.

Sales Challenge with Multithreading

• Multithreading is where you take two or more different paths to connect with individuals in an organization. The challenge I find that most sales reps have with doing this is whether someone will get mad at them for doing it. I even had this problem when first starting out.
• Will they think of you as a playa? Maybe if you’re doing it with a small company, but with a bigger one, it’s actually a good idea to multithread.
• The thing is, you can’t be giving the same value proposition.
• If you’re saying the same thing over and over again, you’re going to lose.
• The CEO and marketing director have two different problems and responsibilities, so you’re going to have to provide two different value propositions to do multithreading correctly.

My Multithreading Case Study

• I share my personal experience of multithreading for my production company, Bluë Mango Studios.
• I engaged with Mike on LinkedIn, who was overseeing events for the organization. He wasn’t the right person for me to discuss the proposition with, so he told me who else I could connect with.
• I reached out to Lenny on social media, but I didn’t hear back from him. This is where I went back to Mike and asked how he saw my proposition benefiting him and the company.
• After talking with him some more, Mike was kind enough to let Lenny know that I was going to contact him about how I could help the organization.
• When you do multithreading correctly, one individual can see how your value proposition can help solve a company’s problem.
• Also, get out of your own head. People get busy and may not have been able to see your message yet. Give it some time and try again to get your value proposition across.

“People often fail at multithreading because they’re using a generic message and not reaching out to the individuals.” - Donald Kelly

Resources

Connect and follow me on LinkedIn.

Do you need help with creating a podcast? Check out Bluë Mango Studios.

Sponsorship Offers

1. This episode is brought to you in part by Hubspot.

With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself

at hubspot.com/sales.

2. This episode is brought to you in part by LinkedIn.

Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse.

3. This episode is brought to you in part by the TSE Sales Foundation.

Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin.

Credits

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Mentioned in this episode:

HubSpot and bluëmago | STUDIOS

HubSpot and bluëmago | STUDIOS hubpspot.com/marketers bluemangostudios.com